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I´m a London based e-commerce stylist and web manager specialised in high end and luxury retail. With ten years of experience in the fashion industry and following a strongly online styling focused path I´ve been developing a keen knowledge on contemporary brands and e-commerce imagery. Multifaceted with a wide background in design, art direction, styling, visual merchandising, web management, buying and brand management, my skills allow me an in-depth knowledge of fashion that I use to enrich my work. Companies include Matches Fashion, Farfetch, Spring Studios, Selfridges, independent boutiques as Wrong Weather and young brands as senhor Prudêncio.Locked Pro Plan feature
Planning and creation of all the visual aspects related to product placement throughout the website with a strong fashion sense. Managing the site content delivering a balanced creative and commercial direction, ensuring that the feature pages are visually appealing, inspiring and fit the story behind them.
Creating inspiring styling on-brand, on-trend, editorially-relevant outfits enhancing the product features at its best building a strong commercial yet creative image. Styling Men & Woman live model, flat, still life imagery and editorials featuring product, brands and trends focus to be used thorough the website and across other channels. Preparing trends reports and styling guidelines.
Fashion Stylist, Online Visual Merchandiser , Web Manager, Brand Manager, Assistant Buyer Men´s luxury boutique and online store holding brands such as J.W. Anderson, Raf Simons, Rick Owens, Krisvanassche, Comme des Garçons, Junn J. , Kenzo, Damir Doma, Mykita etc