A BIT OF MYSELF: passionate about the human factor and freak of emotions. With a deep sense of a Mediterranean "joie de vivre", loud laughter, curious and keen observer.
WHERE DO I COME FROM? Born in Barcelona, I spent most of my profesional (and personal) career building an international premium handbags brand (Lupo Barcelona) together with my brother and sister, following the craft of my grandfather, my due was to transform a manufacturing company into an international fashion brand. After reaching some of our main goals, and with the sale of the company, I found myself at home: I had to re-start again (we never start from nothing) and asked myself what now???
WHAT NOW: After a few years and a few failures, I found out that my branding and entrepreneurial experience, together with my high human approach are the best tool to help others to define their professional project aligned with their personal values. This is how I use personal branding to shape and design a professional project that lets you "act as yourself" and that your job becomes being you.