Projects
- SPRING STUDIO / BrandingSERVICES PROVIDED BRANDING I created the complete design guidelines, logo, and imagery to cultivate a refined, optimistic, and nature-inspired branding reflecting Spring Studio’s ethos of cleanliness, environmental consciousness, and aesthetic value. For the design of the guidelines and website mockup, I used online images, therefore, not owning their image rights.
- PRODUCTO / Co-Founder, Product Designer, Creative Director, Content CreatorSERVICES PROVIDED CO-FOUNDER / PRODUCT DESIGN / BRANDING / CREATIVE DIRECTOR / CONTENT CREATION Developed the branding, website, and graphic elements for the project, crafting a refined industrial aesthetic. I led the design process, conceptualizing, and managing the production of 7 stationary items with meticulous attention to sustainability and quality, while overseeing content creation and directing storytelling.
- PRODUCTO / Co-Founder, Brand DesignerSERVICES PROVIDED CO-FOUNDER / PRODUCT DESIGN / BRANDING / CREATIVE DIRECTOR / CONTENT CREATION Developed the branding, website, and graphic elements for the project, crafting a refined industrial aesthetic. I led the design process, conceptualizing, and managing the production of 7 stationary items with meticulous attention to sustainability and quality, while overseeing content creation and directing storytelling.
- RO YOGA / Product Design, Production Management, Content CreationSERVICES PROVIDED LOGO DESIGN / PRODUCT DESIGN / PRODUCTION / PACKAGING / CONTENT CREATION In the process of designing and developing the RO Yoga ankle weights, we were looking for durable materials, with an elevated and aesthetic feel. We focused on providing a design with organic shapes, making it more ergonomic for the user. My services spanned from designing a distinctive logo to developing a product that seamlessly integrates functionality and aesthetic appeal. I oversaw the entire pro
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Work history
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Designer, Branding & Art Director(Freelance)
Barcelona, SpainFreelance
• Designed the Brand Identity & Visual Assets (photography, video) for companies from fashion, medical & finance industries.
• Developed creative ideas for shootings and content, working with graphic design, website, and content creation.
• Content Creation & Social Media coordination resulting in better brand awareness, increasing social following and leads.
• Social Media Strategy & Marketing campaigns from 3 to 6 months planning with content, copywirting, collaborations and creative direction to boost brand reach across all communication touchpoints.
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Designer, Creative Director & Content CreatorProducto Design Brand
Barcelona, SpainPart Time
Co-founder of producto - Design House creating items through the beauty of an atemporal and conceptual aesthetic.
- Executed the development of a line of 5 products for commercialization being in charge of design, manufacturers research, prototype testing, and production.
- Creative ideation & production of campaigns for Social Media, digital & PR platforms.
- Coordinated creative teams to direct & produce product photography for e-commerce.
- Executed the graphics and structure for product Catalogues & Sales department.
- Developed the Branding, Copywriting, and Content Creation for Social Media & Online Communications, creating a contemporary and distilled image.
- Created strategic partnership opportunities developing an Influencer Marketing Strategy building a team of Influencer Partnerships.
- Designed website including the e-commerce, to maximise UX experience collaborating with web developers.
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Skills
- Project Management
- Fashion Design
- Content Creation
- Organisation
- Communication
- Visual Branding
Education
B
B
Fashion Design DegreeBau Design College of Barcelona
- Barcelona, Spain
A Degree in Fashion Design and Pattern Making focused on Fashion Design, Pattern Making, and learning the process of creating a Concept, an overall education about Branding, Marketing and Communication, History of Arts and Design.