About me

I'm a licensing manager with 10+ years of experience in luxury. I've been in charge of developing and managing several different product categories worldwide with a 360 approach, from their creative concept to their launch on the market.

PostsProjectsExperienceTeam

Projects

• Valentino Born in Roma Advertising campaignValentino Born in Roma Advertising campaign shot by Inez and Vinoodh

Work history

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Licensing ManagerValentino
Nov 2015ItalyFull Time
Overall management of the Valentino licenses including:  management of the licensing partnerships  management of the legal agreement in coordination with the legal dept.  definition of marketing plans  new product development from creative brief to prototyping to final product by coordinating designers and suppliers  ATL and BTL communication strategy and contents production  provision of samples within the planned budget and timing  definition of the international pricing structure  master orders  performance and competitive analysis  definition of POS material, including special window projects  coordination of all the activities for the launch of new products on the market
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Licensing and Special Projects ManagerBOTTEGA VENETA
Oct 2010 - Nov 2015ItalyFull Time
Product categories: Fine Jewellery, Fragrances, Watches, Home/Gifts, Special Projects  Identification of new opportunities for partnerships/co-brandings/licenses  sourcing of suppliers and external partners  negotiation and management of the legal agreements in coordination with the legal dept.  new product development from creative brief to prototyping to final product by coordinating designers and suppliers  definition of costs and budgets  provision of samples within the planned budget and timing  definition of the international pricing structure  performance and competitive analysis  product trainings  definition of POS and communication material  definition of online and offline communication strategy and contents  coordination of all the activities for the launch of new products on the market

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Skills

• Licensing
• Brand Management
• Brand Partnerships
• Product Development
• Content Creation
• Project Management
• Product Management
• Creative Production
• International Marketing
• Business Development

Education

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Master's degree in Marketing and CommunicationUniversitá Commerciale Luigi Bocconi
Sep 2005 - Oct 2006Italy
Master's degree in Marketing and Communication
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1 Year Erasmus ProgramUniversitaet Bayreuth
Sep 2003 - Aug 2004Bayreuth, Germany

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Awards

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Kering Sustainability AwardsKERING Competition
Finalist at the Kering Sustainability Awards 2012 with the project “Sustainable Mannequin”a research on eco-friendly materials to be used for the manufacturing of mannequins as an alternative to fiberglass