Work history
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Product ManagerBCR - Banca Comerciala Romana
Bucharest, RomaniaFull Time
S
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Marketing & Communications ManagerSegway-Ninebot
- Barcelona, SpainFull Time
Responsible of creating the adequate marketing conditions for Segway-Ninebot Iberia in order to
develop its landing and growth on Spanish and Portuguese markets. This includes:
• Setting up the yearly marketing budget plan;
• Assuring production and installation of merchandising POS materials in expanding network of CE
retailers stores (for kick-scooters);
• Enabling merchandising materials over expanding network of dealers stores for electric scooters
category;
• Enable sales teams with toolkits, templates, and marketing assets to ensure alignment between
outbound sales and marketing efforts;
• E2E brand participation at national and international fairs (Vive la Moto Madrid-April 2022,
Electrical Vehicles Fair Madrid 2022, Expoelectric Barcelona 2022, MWC 2023);
• Coordinating Mobile World Congress 2023 booth design and on-site implementation;
• Assets creation (photo and video materials for new product launches) and graphic designs (banners,
graphics, social media posts etc) for retailers campaigns;
• Delivering an integrated marketing and communication plan in Spain while collaborating with 3rd
party PR agency and aligned with EMEA strategy;
• Enabling influencers collaborations for product reviews;
• Cobranded collaborations (McDonald’s Monopoly, Mr Wonderful);
• Creating and managing digital campaigns of different online retailers;
• Localising of marketing materials for Spanish and Portuguese markets through proper online and
offline assets translations;
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Skills
- Marketing
- Marketing Strategy
- Video Content
- Adobe Premiere
- Adobe Lightroom