Cuong Lu

Cuong Lu

UX / Product DesignerLondon, United Kingdom
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Pip Jamieson
Ivan Stoilovskikh
Andrew Devlin
Cuong Lu

Cuong Lu

UX / Product DesignerLondon, United Kingdom
About me
User Experience Designer since 2016 with experience working in publishing information technology, health, sustainability and consumer goods. I have a keen interest in behaviour change, health and sustainability. My career experiences as a Physiotherapist, Chef, and Startup founder have honed my abilities to learn quickly, adapt to new challenges, and work in a team to solve complex problems and build on opportunities.
Work history
    Investor & Product/Service DesignerAce & Freak
    London, United KingdomPart Time
    Ace+Freak is a craft canned cocktail range in alcoholic, non-alcoholic and CBD/other variants. A convenient and quick cocktail that is 100% natural and designed by an award-winning mixologist. - Conducted customer research through focused groups, surveys and interviews to understand our customer’s attitudes, drinking and purchasing behaviours. - Collaborated with a multi-functional team to design and develop our online and offline customer experience strategy - Developed objectives and key results framework to define and measure strategy and execution. - Helped to raise £300K in SEIS and EIS investment through seed and crowd funding
    Product DesignerLexisNexis
     - London, United KingdomFreelance
    Market-leading web-app for legal and tax research. Project brief was to simplify search and browse experience to improve search times and increase engagement. This redesign kicked of a global design system that would provide reusable front-end components and create better cohesion across the product suite.
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  • Interaction Design
  • Prototyping
  • UX Design
  • Wireframing
  • User Testing
  • User Research
  • Competitive Analysis
  • User Interviews
  • Sketchapp
  • Omnigraffe
  • Invision
  • Requirements Gathering
  • Marvel APP
  • Axure Pro
    User Experience Design
    The course covered the hard skills and methods of UX Design, which included, user research, information architecture, strategy and scope planning, prototyping, wireframing, usability testing, and design specification production, but also focused on the soft skills such as stand- ups, agile design methodology, working in teams, and presenting our designs. These skills were put into practice through three conceptual projects, which were presented to a panel of General Assembly assessors: - A team project for Soundcloud to a platform for both tablet and mobile to allow DJ’s to collaborate in real time, changing the way users interactively share music. - Design an event planning micro-website for Selfridges to expand their online business. - Discover a problem that can be solved with an app and deliver a high fidelity mockup for the mobile device: An app to help newcomers of London attend fun and interesting events and meet like-minded people.
    Bachelor of Physiotherapy