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Brazilian/Italian graduated Journalist and professional Photographer with huge experience in Newspapers, Content Production, Social Media, PR and Digital Marketing living in London. Also experienced in the Beauty and Real Estate industries.Locked Pro Plan feature
Responsibilities: Covering hard news with both text and photos. Creating, producing and writing original stories. Achievements: Published on the most important Brazilian newspapers (Zero Hora, Folha de Sao Paulo) and on the largest Latin American news websites (Terra and Globo.com).
Responsibilities: Uploading for all news, reports and insights on Infabode website from over 360 content providers, overlooking correct formatting and ensuring high quality standards across the platform, developing company’s Communications strategy, creating and managing Social Media daily content and special coverages, supporting events, establishing media contacts for PR, planning the company’s blog and generally increasing brand awareness by sourcing and developing social connections across the Real Estate industry.
Responsibilities: Defining the company’s core messages, developing marketing and social media strategies, improving email marketing automation (Zapier - MailChimp), analysing CRM, establishing media contacts list and standard behaviour, creating social media content to increase brand awareness, producing and photographing events, engaging with the community, searching, setting up and launching partnerships with other companies. This was a freelance role due to end mid-December.
Responsibilities: Managing the company’s number one counter in the UK in Liberty, recovering the business from negative figures, managing a team of Therapists, promoting the brand and special events on social media, developing visual merchandising guidelines, providing personalised consultations and closing sales. Achievements: Recovering the counter from negative figures to 14% growth in six months. Developing personalised forms of communicating with new and loyal customers. Successfully connecting the brand, the store and customers via social media. Improving Beauty Room figures and obtaining a permanent spa room in Liberty.
Responsibilities: Managing a busy counter with a team of seven people, maintaining visual merchandising guidelines, promoting store events on social media, training new staff, providing personalised consultations and closing sales. Achievements: Achieving personal target every month and helping the counter achieve 15% growth in nine months. Successfully connecting the brand, the store and customers via social media. Marketing assistance through event tracking. Linking the brand with local business within the community (corporate handshakes). Training new staff.
Responsibilities: Pitching, writing and shooting own stories. Producing high standard pictures for the newspaper's daily stories. Indexing and managing the company’s digital bank image. Managing Social Media accounts and Photography blog. Producing original content for a motorcycle's weekly page for six months. Achievements: RBS 2010 Photographer of the Year. Selected at "The Best of Brazilian Photojournalism” book in 2009 and 2010. Positive portfolio review from very renowned Brazilian Photojournalists. Awarded first and second place at Abraciclo 2008 (National Journalism Prize).
Responsibilities: Photographing the weekly event for online distribution, providing publicity pictures, editing archived photographic material for publication. Achievements: Exclusive full coverage of Sarau Eletrico. Hardback publication covering cultural influence on the city's history.
Responsibilities: Managing the company’s digital bank image, briefing Photojournalists on their daily duties, managing and assisting studio productions, producing high standard pictures for the newspaper's daily stories. Achievements: Producing stories and photos for several supplements. Recognition of "Promising Young Talent" by RBS Communications company.
"Content, Advertising & Social IMC" is part of the Social Marketing Specialization course by the Northwestern University offered online on Coursera. It focuses on developing engaging content for our audience, paid/owned/earned medias, message platforms, overview of the integrated marketing communications strategy for social and as gamification tips to keep audiences coming back.
"The Business of Social" is part of the Social Marketing Specialization course by the Northwestern University offered online on Coursera. It focuses on developing social marketing into a full marketing strategy considering deep engagement, targets, ROI, legal aspects, budgets, performance metrics and management tactics for success.
Full university degree in Journalism - in the UK, equivalent of BA (Hons) Degree.