I'm a London-based Brazilian/Italian/British (yes, I collect citizenships) graduated Journalist and Senior Marketer. My professional experience spans a variety of industries within B2B and B2C and includes Content Production of all sorts and broad Digital Marketing. I'm also a professional Photographer with 18 years of experience. Areas of interest: consumer, sustainability, charities/NGOs and technology. Photography portfolio: cynthiavanzella.com
Projects
- Photography: InfraredOne of my New Years' resolutions in 2020 was to bring Arts and Photography back into my life. A decade living far away from my home country demanded more life and career changes than I expected, which pushed me away from the camera. Not being able to work full-time as a Photographer anymore hit me so hard that I also left it aside as a hobby, almost a self-punishment: if I can't work with Photography, I won't allow myself to photograph for any other reason. In 2020, while our lives were changing
- Photography: Sarau Eletrico's bookSarau Elétrico is a Literature & Music event that happens once a week at Ocidente Bar, in Porto Alegre/Brazil, since 1999. Four very popular personalities in the city’s cultural scene - radio host Katia Suman, professor Cláudio Moreno, writer Luís Augusto Fischer and writer Claudia Tajes - meet every Tuesday night to read and discuss books with the audience. Every time focused on a different topic, and often with a special guest. The evening always ends with live music. It's intimate, relaxing a
Work history
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Senior Global Brand & Content Marketing ManagerDext
London, United KingdomFull Time
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Senior Brand and Marketing ConsultantCodeVertex
London, United KingdomPart Time
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Skills
- Events
- Marketing PR
- Visual Arts
- Photojournalism
- Journalism
- Communication
- Photography
- Social Media
- Portraits
- Music Photography
- Stories
- Content
- Beauty
- Marketing
- Content and Media Writing
- SEO
- Digital Marketing
- Social Media Management
- SEO Optimisation
- PPC
- Social Media Advertising
- CRM Management
- Email Marketing
- Marketing Branding
- Marketing Strategy
- Content Copywriting
- Team Management
- PR
- Brand Awareness
- Communication Strategy
- Sustainability
- SEM
- Branding
- B2B Branding
- Budget Management
- Google Analytics
- E-commerce
- Microsoft Office
- Affinity Suite
- Adobe Lightroom
- Hootsuite
- Mail Chimp
- Campaign Monitor
- Hubspot
- Buffer
Education
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Content Marketing and Inbound Marketing CertificationsHubspot Academy
- London, United Kingdom
Content Marketing and Inbound Marketing certifications. Highlights: Content Marketing Strategy; SEO; Lead Generation; Reporting & Performance.
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SEO SpecializationUniversity of California, Davis
- London, United Kingdom
Search Engine Optimisation (SEO) specialisation via Coursera (online certification). Highlights: SEO Fundamentals; Website Optimization for Google; Advanced Content and Social Tactics.
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