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Cynthia Vanzella

Head of Content

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPhotographer - Journalist - Social Media Manager

Projects

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About me

Brazilian/Italian graduated Journalist and professional Photographer with huge experience in Newspapers, Content Production, Social Media, PR and Digital Marketing living in London. Also experienced in the Beauty and Real Estate industries.

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Skills

  • Events
  • Marketing PR
  • Visual Arts
  • Photojournalism
  • Journalism
  • Communication
  • Office
  • Word
  • Photography
  • Social Media
  • Portraits
  • Business Management
  • Music Photography
  • Stories
  • Lightroom Photoshop
  • Beauty Brands
  • Beauty PR
  • Content
  • Beauty
  • Real Estate
  • Marketing
  • Content and Media Writing

Work history

Currently

Head of Content

Infabode

Dec 2016
  • London, United Kingdom
  • Full Time
  • Responsibilities: Uploading for all news, reports and insights on Infabode website from over 360 content providers, overlooking correct formatting and ensuring high quality standards across the platform, developing company’s Communications strategy, creating and managing Social Media daily content and special coverages, supporting events, establishing media contacts for PR, planning the company’s blog and generally increasing brand awareness by sourcing and developing social connections across the Real Estate industry.

Currently

Journalist and photographer

Freelance

Jul 2011
  • London, United Kingdom
  • Freelance
  • Responsibilities: Covering hard news with both text and photos. Creating, producing and writing original stories. Achievements: Published on the most important Brazilian newspapers (Zero Hora, Folha de Sao Paulo) and on the largest Latin American news websites (Terra and Globo.com).

2016

Community and Marketing Manager

Lyvly

Sep 2016 - Dec 2016
  • London, United Kingdom
  • Freelance
  • Responsibilities: Defining the company’s core messages, developing marketing and social media strategies, improving email marketing automation (Zapier - MailChimp), analysing CRM, establishing media contacts list and standard behaviour, creating social media content to increase brand awareness, producing and photographing events, engaging with the community, searching, setting up and launching partnerships with other companies. This was a freelance role due to end mid-December.

2016

Business Manager

Omorovicza Cosmetics

Jun 2015 - Jul 2016
  • Full Time
  • Responsibilities: Managing the company’s number one counter in the UK in Liberty, recovering the business from negative figures, managing a team of Therapists, promoting the brand and special events on social media, developing visual merchandising guidelines, providing personalised consultations and closing sales. Achievements: Recovering the counter from negative figures to 14% growth in six months. Developing personalised forms of communicating with new and loyal customers. Successfully connecting the brand, the store and customers via social media. Improving Beauty Room figures and obtaining a permanent spa room in Liberty.

2015

Deputy Business Manager

Kiehl's - L'Oreal

Sep 2012 - Jun 2015
  • London, United Kingdom
  • Full Time
  • Responsibilities: Managing a busy counter with a team of seven people, maintaining visual merchandising guidelines, promoting store events on social media, training new staff, providing personalised consultations and closing sales. Achievements: Achieving personal target every month and helping the counter achieve 15% growth in nine months. Successfully connecting the brand, the store and customers via social media. Marketing assistance through event tracking. Linking the brand with local business within the community (corporate handshakes). Training new staff.

2011

Photojournalist

Diario Gaucho Newspaper, Rede Brasil Sul de Comunicacao (RBS), affiliated to Globo.

Aug 2007 - May 2011
  • Porto Alegre, Brazil
  • Full Time
  • Responsibilities: Pitching, writing and shooting own stories. Producing high standard pictures for the newspaper's daily stories. Indexing and managing the company’s digital bank image. Managing Social Media accounts and Photography blog. Producing original content for a motorcycle's weekly page for six months. Achievements: RBS 2010 Photographer of the Year. Selected at "The Best of Brazilian Photojournalism” book in 2009 and 2010. Positive portfolio review from very renowned Brazilian Photojournalists. Awarded first and second place at Abraciclo 2008 (National Journalism Prize).

2011

Photographer

Sarau Eletrico

Aug 2005 - Apr 2011
  • Porto Alegre, Brazil
  • Freelance
  • Responsibilities: Photographing the weekly event for online distribution, providing publicity pictures, editing archived photographic material for publication. Achievements: Exclusive full coverage of Sarau Eletrico. Hardback publication covering cultural influence on the city's history.

2007

Photography Assistant & Photojournalist

Zero Hora Newspaper, Rede Brasil Sul de Comunicacao (RBS), affiliated to Globo.

Oct 2002 - Aug 2007
  • Porto Alegre, Brazil
  • Full Time
  • Responsibilities: Managing the company’s digital bank image, briefing Photojournalists on their daily duties, managing and assisting studio productions, producing high standard pictures for the newspaper's daily stories. Achievements: Producing stories and photos for several supplements. Recognition of "Promising Young Talent" by RBS Communications company.

Education

2017

Content, Advertising & Social IMC

Northwestern University

Aug 2017 - Sep 2017
  • "Content, Advertising & Social IMC" is part of the Social Marketing Specialization course by the Northwestern University offered online on Coursera. It focuses on developing engaging content for our audience, paid/owned/earned medias, message platforms, overview of the integrated marketing communications strategy for social and as gamification tips to keep audiences coming back.

2017

The Business of Social

Northwestern University

Jun 2017 - Jul 2017
  • "The Business of Social" is part of the Social Marketing Specialization course by the Northwestern University offered online on Coursera. It focuses on developing social marketing into a full marketing strategy considering deep engagement, targets, ROI, legal aspects, budgets, performance metrics and management tactics for success.

2006

Bachelor’s Degree in Social Communication Journalism

Vale do Rio DoS Sinos University São Leopoldo, Brazil

Feb 2001 - Jun 2006
  • Brazil
  • Full university degree in Journalism - in the UK, equivalent of BA (Hons) Degree.