About me
ACCOMPLISHED CREATIVE DIRECTOR that has been blessed to work with great brands and brilliant people on a broad range of prestigious briefs. Feeding a deep passion for communicating through creativity, a journey that has lead me to a place, free of ego and dedicated solely on great work.
Almost 20 years have flown by as I’ve focussed on everything from brand identity, graphic design, marketing strategy, multi-channel campaigns, experiential and event curation, content creation, magazine editorial, typography, logo and packaging design, copy and script writing, film editing, product photography, celebrity x brand collaborations through to fashion editorial.
I enjoy being surrounded by great brands, talented people and a culture of positivity, bravery and passion.
THE ART OF THE PITCH
Confident presenting to and liaising with stakeholders to develop concept lead initiatives and ensure projects are answered to the highest level and on budget. Developing projects from initial concept through to execution and completion, ensuring that the creative vision is rolled out consistently. Where necessary, collate data generated to answer KPI and CPM metrics.
SOCIALISE
Solid experience of creating content, working with influencers and building followings across social media channels for major brands with an established voice and start up brands without.
PRINT STINT
Long standing experience working within print. Preparing artwork for output, sourcing competitive quotes, a good knowledge of papers, using special processes including spot colours, foils and lenticulars. Creating artwork for instore POS, packaging and outdoor campaigns as well as digital display.
THE BIG EVENT
Sharing experiences is the most potent form of engagement. With extensive experience in all aspects of creating memorable events from managing logistics, location hire and dressing, booking talent and entertainment, managing production teams and the promotion.
IT’S A MOVIE
Planning and actioning the logistics for photo and video shoots both domestically and internationally. Organising the logistics including permits, accommodation, risk assessment, flights, travel, props, catering and sourcing locations for productions involving 5-100 people. Working with the client and creative team in fast moving and dynamic situations, offering leadership to ensure the team are able to perform at the highest level.
NETWORK
A phonebook filled with contacts in the creative, music and entertainment industries to suit budget and brief. I have interviewed, lead, motivated and inspired creatives for freelance and full time positions, including many inexperienced but talented staff, enabling them to launch professional careers.
Work history
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Creative DirectorDBMD
London, United KingdomFull Time
Design, creative direction, strategy and marketing for some of the brightest and biggest names in fashion, music, lifestyle and sports performance.
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Brand DirectorProfit x Loss
- London, United KingdomFull Time
Founder of menswear brand Profit X Loss.
Developed and launched contemporary menswear brand. Overseeing the branding, marketing, social media and product design, which combined with a focussed sales team enabled the brand to gain over 500 retail accounts globally (predominantly in the USA) and a strong direct to consumer e-commerce business within a two year period, before selling the brand in February 2017.
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Skills
- Graphic Design
- Video Editing
- Animation Design
- Web Design
- Art Direction
- Producing
- Marketing
- Creative Direction
- Marketing Strategy
Education
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BA (hons) Graphic DesignThe Surrey Institute of Art & Design
- United Kingdom