daisee treacle berridge
Available

daisee treacle berridge

Creative DirectorBirmingham, United Kingdom
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Connections
Pip Jamieson
Tamryn Kerr
Anna Rose Kerr
daisee treacle berridge
Available

daisee treacle berridge

Creative DirectorBirmingham, United Kingdom
Projects
  • Dissertation
    DissertationFor my dissertation, I researched whether progressive left ideology has enacted positive or negative change on the fashion industry. Within each chapter, topics such as homogenous culture, race, surveillance and social class were explored. Through primary and secondary research, I was able to analyse how the industry has changed and determine how advantageous these changes have been for creatives. I spent time on the design choices such as picking typography and sourcing imagery in order to tran
  • Cowgirl! Magazine
    Cowgirl! MagazineMy favourite piece of work is Cowgirl! a fashion and culture magazine created for my major final project. I produced this publication from scratch, undertaking tasks such as creating imagery, writing articles, drawing illustrations and designing layouts. I love the aesthetic of early 2000’s Bathing Ape catalogues as well as Brutus, Popeye and Sleazenation. I mixed these influences with my own aesthetic to create somethings that is visually compelling and eclectic in its content. Below are some o
  • A.P.C. campaign
    A.P.C. campaignFor a visual literacy module, we were tasked with assuming the role of creative director and producing a set of images for a chosen brand. In order to stay true to A.P.C.'s existing image and visual guidelines, the concept of utilitarianism became the framework for this campaign. Entitled ‘Form Follows Function’, I paired a series of chairs with each outfit to emphasise functionality and quality.
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Skills
  • Adobe Indesign
  • Adobe Photoshop
  • Idea Generation
  • Branding Identity
  • Creative Direction
Education
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    S
    Bachelor of Arts (BA) School of Fashion and Textiles, Birmingham City University
    Birmingham, United Kingdom
    Studying Fashion, Branding and Communications at Birmingham City University. Currently completing my final year.