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Daisy Bernard

Assistant Editor

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsJournalist - Illustrator - Fashion Stylist

Projects

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Do you really want to delete project How to wear underwear as outerwear: A shoot with Ann Summers?

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Do you really want to delete project These illustrations show the conflicting expectations women face every day?

About me

Assistant Editor at The Tab, Staff Writer and Illustrator at babe. View my articles here: https://thetab.com/author/tabdaisybernard daisybernard.contently.com

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Skills

  • Content Writer
  • Fashion Illustration
  • Journalism
  • Fashion Journalism
  • Illustration
  • Art
  • Management
  • Styling
  • Coordinating Shoots

Work history

Currently

Staff Writer and Illustrator

babe

Jun 2016
  • London, United Kingdom
  • Full Time
  • - Helped launch in May 2016, helped grow page to 805K FB likes. - Commissioned, edited and published stories from 100+ remote writers. - Co-ordinated regular 10K page view fashion shoots, partnered with brands such as ASOS, Ann Summers and Kappa. Directed shoots by organising photographers, models and negotiating venues. Shoots were shared on brands social media. - Participated and made engaging videos that reached over 600K views. - Launched and managed a 15.K following Instagram, contacted brands and influencers for giveaways and takeovers.

Currently

Assistant Editor

The Tab

Jul 2015
  • London, United Kingdom
  • Full Time
  • - Managed, trained and mentored over 500 writers across 15 universities, used data on Google Analytics to set targets. - Launched and run The Tab’s fashion section by recruiting and managing 50+ writers, building relationships with brands like Depop, ASOS and PETA and co-ordinating fashion shoots. - Established guidelines on how to produce sharable fashion articles and co-ordinate high standard shoots. - Commissioned, published and distributed 200+ articles per month. - Grew teams from 70,000 monthly page views to 1000,000, developed guidelines and gave presentations on team management and how to break news stories. - Original news stories picked up by national papers regularly. - Media law trained. - Generated 259 stories, 1,155,331 page views and 471,661 FB shares on personal portfolio, including one that reached over one million page views.

Currently

Fashion Illustrator

Daisy Bernard Art

Feb 2015
  • London, United Kingdom
  • Freelance
  • - Illustrated viral series on female double standards, picked up by sites like ELLE, The Independent, Huffington Post, The Daily Mail and shared by Ashton Kutcher and Nikki Minaj on Facebook. - Working with ActionAid to illustrate their World Menstrual Hygiene Day campaign. - Featured in magazines such as Refinery 29, ForMe Magazine and SONDER.

2015

Intern

The Sun

Feb 2015 - Feb 2015
  • London, United Kingdom
  • Internship
  • Wrote articles for News and Features desk, three published. Worked on social media desk scheduling articles and assisted fashion interns at Fabulous magazine.

2015

Assistant Director

Oxford Fashion Week

Sep 2014 - Apr 2015
  • Oxford, United Kingdom
  • Freelance
  • - Directed a team of 50 dressers, models and photographers in rehearsals and backstage - Assisted in curating three shows, styling models sourcing goodie-bags and managing runners, models, bloggers and photographers. - Worked closely with brands including Ted Baker, Reiss and Jigsaw.

2014

PR Intern

Four Marketing

Jun 2014 - Jul 2014
  • London, United Kingdom
  • Internship
  • - Managed admin for fashion shoots. - Trained and oversaw new interns.

2015

Manchester Editor

The Tab

Oct 2013 - Jun 2015
  • Full Time
  • - Recruited and managed 20 writers, raised average daily page views from 44,000 to 102,507 and published exclusive stories that were picked up by national papers. - Campaigned for women’s safety at uni after a high volume of rapes student areas, started a petition that got 7,8000 signatures.

2014

London Fashion Weekend Intern

Elizabeth Arden

Mar 2013 - Mar 2014
  • London, United Kingdom
  • Freelance
  • - Managed admin for London Fashion Weekend, represented brand as the official sponsors. - Assisted professional MUA Joseph Hernandez and attended interviews with him in the Vodafone Lounge.

2011

Sales Assistant

French Connection UK

Sep 2010 - May 2011
  • Oxford, United Kingdom
  • Full Time

Education

2015

BA(Hons) History of Art

University of Manchester

Sep 2012 - Jun 2015

2012

Art and Design Foundation Diploma

Abingdon and Witney College

Sep 2011 - Jun 2012