About me
As both a highly creative conceptual thinker as well as logical, with my creative ideas, content and copywriting, I am able to apply my rationale and methodical brain to my creativity, in order to produce strategic yet imaginative content. With a positive and organised approach, I‘m collaborative, innovative, proactive and solutions-driven. I believe every brand has a story to tell through its content, and my motivation is be a part of telling that story that has the power to engage audiences and drive action.
With agency experience I can work across multiple brands, easily adapting to their look-and-feel and tone of voice. My skills include creative concepting, planning, creating and managing content, art directing, styling, copywriting in both long and short form for both print and digital, and editing and proofreading copy.
Work history
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Lead Content Creator and CopywriterHatched London
London, United KingdomFull Time
• Management of @No.1 Living social channel; including planning the content calendar of the posts, styling photography, concepting and art directing each post, writing all copy and managing and interacting with the client.
•Lead creative on Macmillan’s Brave the Shave 2020 campaign; including coming up with the creative concept for the campaign, art directing all creative outputs, writing all copy and presenting and leading meetings with the client.
•Management of all content for a new website; including managing a group of freelance copywriters, uploading all content, editing and proofing content and writing original content.
• Editing, proofreading and sign off all final copy and content before it's launched.
Clients include: Macmillan Cancer Support, No.1 Living, Forevermark, Dune London, Hever Castle & Gardens, MJL, Luxton Aesthetics.
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Content Creator and CopywriterHatched London
- London, United KingdomFull Time
• Wrote copy in a range of different formats, for different clients including short form, long form, SEO friendly web copy, and creative campaign messaging.
• Worked collaboratively within a creative team on idea generation, creative concepts and copy on a variety of creative campaigns for different clients, including the creative for Macmillan’s Gift in Wills TV ad campaign.
• Managed content for a variety of digital web projects, which included creating and managing content spreadsheets and managing the uploading of content.
• Highly adaptable, I am used to working across a variety of clients and to tight deadlines on both projects and pitches.
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Skills
- Copywriting
- Content Creator
- Styling
- Art Direction
- Content Management
- Project Management
- Planning
- CMS Experience
- Indesign
Education
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Fashion Communication and PromotionNottingham Trent University
- Nottingham, United Kingdom
BA (Hons) Fashion Communication and Promotion, 2.1
• Highly competent in Indesign, Photoshop and Microsoft Office. Skills used to develop and execute logos, visual aesthetics and graphics for lookbooks, advertisements and reports.
• Adept communication skills within written, verbal and visual presentations and projects.
• Creative thinking within idea generation and devising innovative marketing strategies.
• Undertook projects based on brand expansion and maintaining coherence for luxury, highstreet, female, male and family targeted brands.
• Conducting primary and market research, and critical trend analysis.
• Regularly attending workshops including set design with ‘Lord Whitney’, zine publication with ‘Nous Vous’, trend briefings by ‘LS:N Global,’ and attending tradeshows in Berlin.
• Partook in fundraising for and setting up the degree showspace.
• Further topics covered include: social media, styling, film, art direction, contextual studies and ethics and sustainability.