Dale Rolfe
Available

Dale Rolfe

Editorial manager/content strategistSydney, Australia
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Dale Rolfe
Available

Dale Rolfe

Editorial manager/content strategistSydney, Australia
About me
I help creative brands find their unique voice, build audiences and communicate with impact. I have more than 14 years’ experience producing magazines, campaigns, websites, videos and editorial for brands, not-for-profits, small businesses and government in Australia and the UK.
Work history
    S
    S
    Content strategistSelf
    London, United KingdomFull Time
    I help brands find their unique voice, build audiences and communicate with impact. I develop content strategy and produce communications for campaigns, publications and programs. Key projects have supported the growth and resilience of small businesses including the Australian Government’s Small Business Digital Champions grant and the NSW Government’s Easy to do Business program.
    Hostelworld Group logo
    Hostelworld Group logo
    Blog and Content EditorHostelworld Group
    London, United KingdomFull Time
    I led the 2018 content strategy, supporting 8 editors to produce localised travel content in 6 languages for 1 million monthly blog visitors, 2 million Facebook followers and 270k Instagram followers. • I directed content for brand collaborations with Visit Scotland, The Body Coach and Boiler Room, leading teams in the production of microsite, editorial, video, marketing and social content that reached millions of customers globally.
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Skills
  • Copywriter
  • Editor
  • Commissioning Content
  • Content Strategy
Education
    B
    B
    Master of JournalismBond University
     - Gold Coast, Australia
    B
    B
    Bachelor of CommunicationBond University
     - Gold Coast, Australia