About me

I help creative brands find their unique voice, build audiences and communicate with impact. I have more than 14 years’ experience producing magazines, campaigns, websites, videos and editorial for brands, not-for-profits, small businesses and government in Australia and the UK.

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Work history

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Content strategistSelf
Oct 2018London, United KingdomFull Time
I help brands find their unique voice, build audiences and communicate with impact. I develop content strategy and produce communications for campaigns, publications and programs. Key projects have supported the growth and resilience of small businesses including the Australian Government’s Small Business Digital Champions grant and the NSW Government’s Easy to do Business program.
Blog and Content EditorHostelworld Group
Feb 2018London, United KingdomFull Time
I led the 2018 content strategy, supporting 8 editors to produce localised travel content in 6 languages for 1 million monthly blog visitors, 2 million Facebook followers and 270k Instagram followers. • I directed content for brand collaborations with Visit Scotland, The Body Coach and Boiler Room, leading teams in the production of microsite, editorial, video, marketing and social content that reached millions of customers globally.

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Skills

• Copywriter
• Editor
• Commissioning Content
• Content Strategy

Education

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Master of JournalismBond University
Jan 2004 - Jan 2005Gold Coast, Australia
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Bachelor of CommunicationBond University
Jan 2000 - Jun 2002Gold Coast, Australia