About me
Creative Partner and Owner at '& SMITH'
www.andsmithdesign.com
Projects
- AYEMWe named and branded this inventive start-up brand from scratch, using playful, approachable illustrations and a colourful palette. We steered away from anything too ‘sciency’, as AYEM – a little breakfast pot made with Protein and Omega 3 – is a food, not a shake or powder. Illustrator - Beth Walrond
- LIBERTY LONDON& SMITH has designed the identity and packaging for Liberty London’s first British food range, which launched at the beginning of September 2017. The designs feature the work of 14 illustrators on over 50 products displayed in their own dedicated area on the ground floor of the store, the Liberty London mini British Food Hall. In a quest to find small and unique food producers, Liberty London returned to its founder Arthur Lasenby Liberty’s mission of travelling the British Isles to unearth pro
- ELLA CANTASuperstar Mexican chef, Martha Ortiz, has brought her celebration of Mexico to London. Working with Martha, & SMITH named and created a brand for Ella Canta (Spanish for ‘She Sings’), which aims to deliver the beauty, colours, stories and spirit of modern Mexico to London. Using ‘We Eat Colour’ as the strapline, the brand and identity plays with Martha being both an artist and a curator. Each dish is a masterpiece, full of narrative and colour. Like a modern art gallery, Martha’s menu will ch
- ALTITUDE MUSICAltitude Music Identity for a music production company Altitude Music craft custom soundtracks for ads, films, computer games and so on. We designed their identity and website, creating a still life photography style for their CD covers. Coming up with new ideas for each release keeps us on our toes.
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Projects credited in
- BlacklockHonest, unpretentious and open to all. We created an identity for Blacklock that is a little bit wonky and imperfect, echoing back to the London chophouses of the past and all their traditions.1
- Black LinesWe created a brand identity for Black Lines, including naming. Black Lines are an on tap and bottled cocktail company. This brand is here to change preconceptions of how cocktails are served and experienced. Designed as a fun and modern brand, but with an element of elegance – Black Lines exudes confidence in terms of their quality and communicates the craft and skill that has gone into their product.1
- GuestHouseWe named and branded GuestHouse. A new, independent hospitality group, creating wonder-filled, happy hotels in Britain’s most intriguing cities.
- Carlton CannesWhen we rebranded The Beach Club at Carlton Cannes, we aimed to capture the ‘Joie de Vivre’ of the Riviera. The identity is reminiscent of a classic sports club - a nod to the 1930’s when the Beach Club first opened on the Croisette, and quickly became the place to be seen.
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Work history
Creative Partner & Owner& Smith
Branding for Hotels, Food and Drink.
Senior Designer
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Skills
- Marketing PR
- Branding
- Art Direction
- Design
- Graphic Design
- Design Creative
- Innovative Ideas
- Package Designer