Award winning Global Brand Director with 13 years experience in marketing & advertising now working in sports & fitness having worked at leading blue-chip FMCG & technology organisations including Huawei, Samsung, Schwarzkopf, United Biscuits, Reckitt Benckiser, Nivea (Beiersdorf) & also worked at M&C Saatchi, a top UK advertising agency. Experience includes developing & delivering brand plans globally, across Europe and the UK. ATL, BTL & Digital activity, managing major sponsorship & athlete deals, launching innovative products, market research & presenting at major retailers. Won a 2018 Cannes Lion for the recent Dominate Life campaign for Bulk Powders which included Anthony Joshua (worked with Droga5). Brand experience - Huawei, Samsung, Right Guard, Schwarzkopf, McVitie's, E45, Nivea Deodorant, Nivea For Men & Bulk Powders.Locked Pro Plan feature
Worked for the E-commerce & FMCG. Sat on the leadership team & reported to the Chairwomen. Role re-located to Singapore so looking for work.
Worked in a global role for one of the fastest growing businesses in the UK & Europe. Worked across brand marketing & digital for the leading sport nutrition and health & wellbeing company. Responsibilities included brand strategy, market research, sponsorship & athlete management, campaigns (ATL & BTL), social media and agency management (advertising, media, PR & digital). Managed a team of 11. Worked with leading agencies including Droga5 (advertising), MEC/Wavemaker (media) & Red (PR). Major sponsorship deals included Anthony Joshua, Tom Daley, Jonathan Joseph, Lucy Mecklenburgh, Lucy Watson & Grace Fit UK.
Worked in the Western Europe marketing team of the Consumer Products Division (mobile, PC, tablets & wearable devices) at the global london hub. Huawei is ranked No 2 in the world in smartphones. Included working on the P9 flagship ATL & digital campaign #dontsnapshoot, launching the new MediaPad M3 Tablet across Western Europe & being project lead for the new Huawei media centre which launched at Mobile World Congress 2017. Worked with leading agencies including Doner (advertising), Maxus (media) & Isobar (digital) and 10 Western European markets including UK, Germany, Spain, Italy, France & Spain.
Worked in the Beauty Care division of the Global Consumer Product Company looking after Right Guard (Deodorant & Shower), Schwarzkopf (got2b), Oral Care (Theramed & Denivit), Haircare (Gliss & Supersoft) & Digital (across all Beauty Care brands in the UK). P&L responsibility for £80m, ATL & BTL activity, 3 direct reports & managed a team of 4. Reported into UK Head of Marketing. Achieved record market shares on both Right Guard (Deo) & Schwarzkopf got2b in 2015. Worked with agencies inc. TBWA (advertising), MEC (media), Mentally Friendly (social) & Signal (production).