Award winning Global Brand Director with 13 years experience in marketing & advertising now working in sports & fitness having worked at leading blue-chip FMCG & technology organisations including Huawei, Samsung, Schwarzkopf, United Biscuits, Reckitt Benckiser, Nivea (Beiersdorf) & also worked at M&C Saatchi, a top UK advertising agency.
Experience includes developing & delivering brand plans globally, across Europe and the UK. ATL, BTL & Digital activity, managing major sponsorship & athlete deals, launching innovative products, market research & presenting at major retailers. Won a 2018 Cannes Lion for the recent Dominate Life campaign for Bulk Powders which included Anthony Joshua (worked with Droga5).
Brand experience - Huawei, Samsung, Right Guard, Schwarzkopf, McVitie's, E45, Nivea Deodorant, Nivea For Men & Bulk Powders.
Projects
Work history
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Global Brand Directorsupernova
London, United KingdomFull Time
Worked for the E-commerce & FMCG. Sat on the leadership team & reported to the Chairwomen. Role re-located to Singapore so looking for work.
Global Head of Brand & DigitalBulk Powders
- London, United KingdomFull Time
Worked in a global role for one of the fastest growing businesses in the UK & Europe. Worked across brand marketing & digital for the leading sport nutrition and health & wellbeing company. Responsibilities included brand strategy, market research, sponsorship & athlete management, campaigns (ATL & BTL), social media and agency management (advertising, media, PR & digital). Managed a team of 11.
Worked with leading agencies including Droga5 (advertising), MEC/Wavemaker (media) & Red (PR). Major sponsorship deals included Anthony Joshua, Tom Daley, Jonathan Joseph, Lucy Mecklenburgh, Lucy Watson & Grace Fit UK.
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Skills
- Brand Strategy
- Brand Activation
- Sponsorship
- Social Media
- Social Media Advertising
- Project Management
- Data Analysis
- Commercial Acumen
- Startup Development
- Business Development