PostsProjectsExperienceTeam

Projects

• IWC Schaffhausen E-Commerce WebsiteOur task was to re-establish IWC.com as a digital benchmark within the luxury goods industry. Our vision was to make IWC.com the world’s most personalised, seamless and shoppable luxury experience.

Work history

Design DirectorDLK
Dec 2003Berlin, GermanyFreelance
Art DirectorAKQA
Dec 2015 - Dec 2019Berlin, GermanyFull Time

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Skills

• Art Direction
• Product Design
• Service Design
• Strategic Design
• User Interviews
• User Interaction
• UI Design
• UX Design
• Advertising
• Branding

Education

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B. Design - Graphics, Media & Textile DesignUNSW Art and Design (COFA)
Dec 2002 - Nov 2006Sydney, Australia
Grade: High Distinction Average Majors: Graphics, Media & Textile Design College Of Fine Arts, Paddington NSW Australia

Awards

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Winner, Jewellery & Watches – IWC.comWorld Luxury Award
Winner, Jewellery & Watches (category) – World Luxury Awards, Monaco 2017