Writer, creator and steerer of award-winning integrated campaigns for clients, big and small. Including McDonald’s, Jameson’s, British Airways, Network Rail, GlaxoSmithKline, Virgin Holidays, Fosters, Ginsters, Ladbrokes, Dot Triple-X and The Royal National Institute for the Deaf. I’m currently plying my trade as a Creative Director on the McDonald's UK account at Leo Burnett, helping shape this world-leading brand's vast comms output. Previously I was a Creative, turned Associate Creative Director, turned fully-fledged Creative Director at M&C Saatchi. Creative directing accounts including TFL, Royal Mail, Ginsters and Public Health England at M&C Saatchi. In this role, I was instrumental in bringing in significant new business wins - namely Royal Mail, Public Health England and Dreams.Locked Pro Plan feature
Creative Director on McDonald's UK
CD on Royal Mail, TFL, Virgin Holidays and PHE. And heavily involved in numerous new business wins, including Royal Mail, Public Health England, Dreams and the Government roster.
I was appointed an Associate Creative Director of the UK agency in 2012 and was responsible for overseeing the creative output on the Virgin Holidays, Ginsters and Public Health England accounts.
This role was all about creating smart, insightful and well-thought-out integrated campaigns, that best suit any given client's particular needs. It has involved working with and learning my craft from some of the most respected advertising creatives ever to have committed pen to paper. (Forever indebted to all those who've made me a better creative along the way) During these 8 years, I've worked on a diverse and challenging client-list, including Transport for London, Jameson’s, British Airways, Network rail, GlaxoSmithKline, Fosters, Ladbrokes and The Royal National Institute for the Blind.