Dan McCormack

Creative Director

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Copywriter

Projects

Projects credited in

About me

Writer, creator and steerer of award-winning integrated campaigns for clients, big and small. Including McDonald’s, Jameson’s, British Airways, Network Rail, GlaxoSmithKline, Virgin Holidays, Fosters, Ginsters, Ladbrokes, Dot Triple-X and The Royal National Institute for the Deaf. I’m currently plying my trade as a Creative Director on the McDonald's UK account at Leo Burnett, helping shape this world-leading brand's vast comms output. Previously I was a Creative, turned Associate Creative Director, turned fully-fledged Creative Director at M&C Saatchi. Creative directing accounts including TFL, Royal Mail, Ginsters and Public Health England at M&C Saatchi. In this role, I was instrumental in bringing in significant new business wins - namely Royal Mail, Public Health England and Dreams.

Locked Pro Plan feature

Skills

  • Advertising Copywriting
  • Big Ideas
  • Communicating Ideas
  • Creative
  • Creative Direction

People I’ve worked with

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Companies I’ve worked with

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  • Leo Burnett

    Leo Burnett

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    • Advertising
  • G

    Gingerscience Media

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    • Film
  • M&C Saatchi

    M&C Saatchi

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    • Advertising
  • Virgin Holidays

    Virgin Holidays

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    • Travel

Work history

Currently

Creative Director

Leo Burnett

Oct 2017
  • London, United Kingdom
  • Full Time
  • Creative Director on McDonald's UK

2017

Creative Director

M&C Saatchi

May 2015 - Aug 2017
  • London, United Kingdom
  • Full Time
  • CD on Royal Mail, TFL, Virgin Holidays and PHE. And heavily involved in numerous new business wins, including Royal Mail, Public Health England, Dreams and the Government roster.

2015

Associate Creative Director

M&C Saatchi

Sep 2012 - May 2015
  • London, United Kingdom
  • Full Time
  • I was appointed an Associate Creative Director of the UK agency in 2012 and was responsible for overseeing the creative output on the Virgin Holidays, Ginsters and Public Health England accounts.

2012

Copywriter

M&C Saatchi

Mar 2004 - Sep 2012
  • London, United Kingdom
  • Full Time
  • This role was all about creating smart, insightful and well-thought-out integrated campaigns, that best suit any given client's particular needs. It has involved working with and learning my craft from some of the most respected advertising creatives ever to have committed pen to paper. (Forever indebted to all those who've made me a better creative along the way) During these 8 years, I've worked on a diverse and challenging client-list, including Transport for London, Jameson’s, British Airways, Network rail, GlaxoSmithKline, Fosters, Ladbrokes and The Royal National Institute for the Blind.

Education

2003

Sep 1999 - Jul 2003
  • Epsom, United Kingdom

1999

BTEC Art Design Foundation

Lincoln College of Art and Design

Sep 1998 - Jul 1999
  • Lincoln, United Kingdom

1998

A-Levels. Art, Economics, German

Boston Grammar School

Sep 1996 - Jul 1998
  • Boston, United Kingdom