Dan McCormack

Creative Director

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
    Product Manager
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
  • Creative Director
    Business Owner, Coach and Marketing Consultant
  • Creative Director
    Product Manager
  • Creative Director
  • Creative Director
    Brand Marketing Specialist
  • Creative Director
  • Creative Director

Projects credited in

About me

Writer, creator and steerer of award-winning integrated campaigns for clients, big and small. Including McDonald’s, Jameson’s, British Airways, Network Rail, GlaxoSmithKline, Virgin Holidays, Fosters, Ginsters, Ladbrokes, Dot Triple-X and The Royal National Institute for the Deaf. I’m currently plying my trade as a Creative Director on the McDonald's UK account at Leo Burnett, helping shape this world-leading brand's vast comms output. Previously I was a Creative, turned Associate Creative Director, turned fully-fledged Creative Director at M&C Saatchi. Creative directing accounts including TFL, Royal Mail, Ginsters and Public Health England at M&C Saatchi. In this role, I was instrumental in bringing in significant new business wins - namely Royal Mail, Public Health England and Dreams.

Locked Pro Plan feature

Skills

  • Advertising Copywriting
  • Big Ideas
  • Communicating Ideas
  • Creative
  • Creative Direction

People I’ve worked with

Companies I’ve worked with

  • Leo Burnett

    Leo Burnett

    • Advertising
  • M&C Saatchi

    M&C Saatchi

    • Advertising
  • M

    McDonald's

    Work history

    Currently

    Creative Director

    Leo Burnett

    Oct 2017
    • London, United Kingdom
    • Full Time
    • Creative Director on McDonald's UK

    2017

    Creative Director

    M&C Saatchi

    May 2015 - Aug 2017
    • London, United Kingdom
    • Full Time
    • CD on Royal Mail, TFL, Virgin Holidays and PHE. And heavily involved in numerous new business wins, including Royal Mail, Public Health England, Dreams and the Government roster.

    2015

    Associate Creative Director

    M&C Saatchi

    Sep 2012 - May 2015
    • London, United Kingdom
    • Full Time
    • I was appointed an Associate Creative Director of the UK agency in 2012 and was responsible for overseeing the creative output on the Virgin Holidays, Ginsters and Public Health England accounts.

    2012

    Copywriter

    M&C Saatchi

    Mar 2004 - Sep 2012
    • London, United Kingdom
    • Full Time
    • This role was all about creating smart, insightful and well-thought-out integrated campaigns, that best suit any given client's particular needs. It has involved working with and learning my craft from some of the most respected advertising creatives ever to have committed pen to paper. (Forever indebted to all those who've made me a better creative along the way) During these 8 years, I've worked on a diverse and challenging client-list, including Transport for London, Jameson’s, British Airways, Network rail, GlaxoSmithKline, Fosters, Ladbrokes and The Royal National Institute for the Blind.

    Education

    2003

    Sep 1999 - Jul 2003
    • Epsom, United Kingdom

    1999

    BTEC Art Design Foundation

    Lincoln College of Art and Design

    Sep 1998 - Jul 1999
    • Lincoln, United Kingdom

    1998

    A-Levels. Art, Economics, German

    Boston Grammar School

    Sep 1996 - Jul 1998
    • Boston, United Kingdom