Dan Northcote-Smith
Available

Dan Northcote-Smith

Creative DirectorLondon, United Kingdom
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Owen Roberts
Grace Coops
Daniel Nieuwenhuizen
Dan Northcote-Smith
Available

Dan Northcote-Smith

Creative DirectorLondon, United Kingdom
About me
I'm an advertising creative director and fledgeling film director. Based in London but freelancing everywhere via a Zoom window. When I'm not working I can be found taking photos fog, making portraits of family and friends and killing houseplants.
Projects
  • Hyundai Feel The Feeling
    Hyundai Feel The FeelingPerformance car ads are tired and predictable - same driver, same roads, same landscapes. Dull, dull, dull. We launched ‘N’ by showing how bonkers the zippy little car felt to drive. Still can’t believe we managed to sell this in.
  • Malaria Must Die Voice Petition
    Malaria Must Die Voice PetitionThe world’s first petition you could sign using your voice. Launched by David Beckham and groundbreaking video synthesis tech; ‘Deepfake’ used for good. All done with a scarce budget and an abundance of favours.
  • Nike Move With Hart
    Nike Move With HartNike wanted to show that running doesn’t have to be so bloody serious... Enter Kevin Hart into one super awkward press conference.
  • Killzone II Webgame
    Killzone II WebgameThe world's first internet-wide shoot-em-up. Whenever, wherever you were browsing you could be attacked without warning. Fight back with whichever friends were online at the same time.
  • Make Google Do It UK
    Make Google Do It UKWe partnered with Google Labs for the UK launch of the Google Assistant - the big shift from answers to actions. Super-duper-smart-AI-voice-technology presented in an altogether more human way. Campaign’s Tech campaign of the year.
  • The Wasteland
    The WastelandIn 2016 I released my first short film. Written and directed by me and funded on Kickstarter. It was shown in film festivals on both sides of the Atlantic. This is just the beginning, I have another short and a feature in the writing stages.
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Projects credited in
  • Google - Make Google Do It
    Google - Make Google Do ItWhenever you can't, make Google do it.
Work history
    R/GA logo
    R/GA logo
    Associate Creative DirectorR/GA
     - London, United KingdomFull Time
    Went from freelance senior creative to Associate Creative Direction over 5.5 years. Made award winning work on Nike, Google plus big projects for Hyundai and Unilever. We also ran the Malaria Must Die account for two large campaigns.
    R
    R
    Senior CreativeRKCR/Y&R
     - London, United KingdomFull Time
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Education
    W
    W
    Post-graduate Watford Ad School
     - Watford, United Kingdom
    Studying under the great man Tony Cullingham.
    U
    U
    BA Creative AdvertisingUCLAN
     - Preston, United Kingdom