Dan Smith

Dan Smith

Senior Creative Producer/EditorLondon, United Kingdom
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Lucy Bulmer
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Dan Smith

Dan Smith

Senior Creative Producer/EditorLondon, United Kingdom
About me
Having cut my teeth as a Creative Producer with Disney in a team that dealt with 15 channels, 8 languages and 3 different channels I’m used to having to think on my feet and come up with solutions quickly. This role involved overseeing and participating in production from pre, all the way through post and into delivery. More recently in my role with News UK I have also been pitching and winning deals with clients to make video a key part of their branded content strategy. Meaning that I am now responsible for every part of the creative process for clients from Morrisons to BMW and everyone in between. Have Produced and Directed shoots across the UK, in Poland, Turkey, Hungary, Czech Republic of varying sizes, from crews of 3 to crews of 30+, most of which were on the ground crews from local production companies, using the resources and skills that we had on the ground. My most recent role within News UK has covered all types of print articles and how video relates to them, how to integrate them and make them a seamless part of the rounded experience for the viewer. The videos we’ve made have also had to perform on multiple social platforms including Facebook, Instagram, YouTube, Snapchat and others. Working within branded content means dealing with agencies and clients who are highly stressed about spending their/clients budgets. A significant part of my role recently has been to put their minds at ease with professionalism, hitting targets and applying a professional and calm outlook on what they, and us can achieve. It hasn’t mattered how big the client or the budget, everyone gets 100% and I try to maximize the content and creative within the constraints that the agency or client has.
  • Guinness x The Sun_Womens 6 Nations_England
    Guinness x The Sun_Womens 6 Nations_EnglandBranded Content dfor The Womens 6 Nations 2022
  • Ferrero x The Times
    Ferrero x The TimesBranded Content about 'Thoughtful Treating'
  • DHSC x Fabulous Magazine
    DHSC x Fabulous MagazineBranded Content for HM Government, promoting working in social care, shot in lockdown
  • DEFRA x The Times & Sunday Times
    DEFRA x The Times & Sunday TimesA series of cook along recipe videos designed to get you thinking about sustainable fish
  • The Sun Car Of The Year - Nissan Qashqai Review
    The Sun Car Of The Year - Nissan Qashqai ReviewNissan Qashqai review
  • AXA x The Times & Sunday Times
    AXA x The Times & Sunday TimesBranded content for The Times & Sunday Times and Axa
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Work history
    News UK logo
    News UK logo
    Creative ProducerNews UK
    London, United KingdomFull Time
    • Co-leader of a small team overseeing video content in the branded content arm of News UK • Directed and Produced a number of campaigns from conception to delivery for companies like Ferrero, BMW, AXA, Morrisons, Nissan, Go Daddy, Guinness, HM Government and many others • Winner of the News UK high achiever award for outstanding performance • Client facing in every project with both agency and client stakeholders • Mixture of crewing up for my own shoots and using production houses for animation and live action projects • Budgets for projects vary from £10k - £100k - £1.2m • Set up remote shooting practices for the company during the pandemic
    Creative Producer/Editor/DirectorCrumble&Custard Production Ltd.
    London, United KingdomFreelance
    Blacklist Creative February to April 2019: • Edited HR recruitment videos for DAZN, depicting the cities they're based in, the different departments and the branding of the company. • Directed GFX and edited promotional video for ‘Superkicks’ app, made for the FA & Beano. • Created channel look for a Marvel pop-up channel airing on OSN. Briefed in and approved by Disney. • Ben 10 web game designed to encourage kids to code. Promotion briefed in by Cartoon Network. Turner Broadcasting June 2018 to January 2019 & April 2019 to August 2019: • Contracted to International On-air team for Turner for 8 months, working on multi-language deliveries and multi-platform campaigns. • Written, produced and edited Cartoon Network show sustain campaigns and launches (Unikitty/Amazing World of Gumball). • Created YouTube mini-series for ‘Happos Family’ - a joint venture between Boomerang and Ferrero. Written, edited and directed 3D animation and live action motion capture for ‘make’ videos, nursery rhymes and dance-a-longs. • Produced, edited and directed ‘Rewind of 2018’ YouTube video. Involved creating bespoke animation/GFX. • Instagram campaign for ‘Dorothy and the Wizard of Oz’ on Boomerang. • Produced and edited game advertisement for Ben 10 and other major Cartoon Network brands across social media and on-air.
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  • Editiorial
  • Video Director
  • Creative
  • Producing
  • Adobe Creative Suite
  • Adobe Premiere Pro
    Television ProductionBournemouth University - Media School
     - Bournemouth, United Kingdom
    BA (Hons) TV Production course at Bournemouth - course consisted of practical and academic elements, organising and creating short films shot in various locations at home and abroad, as well as an in depth look into the academic side of film and TV.