I have been a Creative Producer for over 9 years (freelance for the past year and a half), getting experience with some amazing brands like Disney, DAZN, The FA, Cartoon Network, Lucasfilm, Marvel and others, in many countries around the world. With a background in creating on-air and online campaigns for franchises such as Star Wars, and also re-branding on air channels for Disney and Turner Broadcasting, I have recently worked for agencies that specialise in quick turnaround projects. With a main skill-set based around creation of concept (advertising, promotional & branding), editing, script writing and directing visual content in multi language and single feeds, I understand the importance of creativity within well-known brands and the need for attention to detail when dealing with them. In order to get anything signed off by some of the major corporations mentioned previously, your ideas and your process have to be thoroughly thought through and the targets of the campaign realistic. Within my work found on www.danielcasmith.com you can view some of the campaigns that I’ve been fortunate enough to work on, demonstrating all of these skills, helping the brands reach new audiences, strengthening their viewership.
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Creative Producer/Editor/DirectorCrumble&Custard Production Ltd.
London, United KingdomFreelance
Blacklist Creative February to April 2019: • Edited HR recruitment videos for DAZN, depicting the cities they're based in, the different departments and the branding of the company. • Directed GFX and edited promotional video for ‘Superkicks’ app, made for the FA & Beano. • Created channel look for a Marvel pop-up channel airing on OSN. Briefed in and approved by Disney. • Ben 10 web game designed to encourage kids to code. Promotion briefed in by Cartoon Network. Turner Broadcasting June 2018 to January 2019 & April 2019 to August 2019: • Contracted to International On-air team for Turner for 8 months, working on multi-language deliveries and multi-platform campaigns. • Written, produced and edited Cartoon Network show sustain campaigns and launches (Unikitty/Amazing World of Gumball). • Created YouTube mini-series for ‘Happos Family’ - a joint venture between Boomerang and Ferrero. Written, edited and directed 3D animation and live action motion capture for ‘make’ videos, nursery rhymes and dance-a-longs. • Produced, edited and directed ‘Rewind of 2018’ YouTube video. Involved creating bespoke animation/GFX. • Instagram campaign for ‘Dorothy and the Wizard of Oz’ on Boomerang. • Produced and edited game advertisement for Ben 10 and other major Cartoon Network brands across social media and on-air.
Senior CreativeTurner Broadcasting System
- London, United KingdomFull Time
Senior Creative Producer MENA • Managed team of producers who worked on monthly make list. • Created new workflow for producers and GFX designers to easily access bespoke MENA branding. • Incorporated online campaign with on-air in 360 campaigns. • Reacted to local trends by producing online content quickly and decisively. • Worked with animators to create bespoke branded content. • Re-worked original branding for new purposes, creating new channel branding pieces with an old look. • Created multi-language content in conservative countries for a brand that prides itself on pushing boundaries.
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- Video Director
- Adobe Creative Suite
- Adobe Premiere Pro
Television ProductionBournemouth University - Media School
- Bournemouth, United Kingdom
BA (Hons) TV Production course at Bournemouth - course consisted of practical and academic elements, organising and creating short films shot in various locations at home and abroad, as well as an in depth look into the academic side of film and TV.