Hello.
I'm Dani, a writer, strategist, and creative thinker currently based in London.
I believe that good work is human.
It moves its audience because it understands its audience.
And what do people do when something just "gets" them? They share.
For more than 8 years, I've helped brands move their audiences through words, ideas, and art.
Creating insightful, culturally relevant and strategic content for clients like Dove, PepsiCo, Amazon, Starbucks.
Observing the world through my camera or my pen is my hobby, creating things that reflect the world is my job—lucky me, they overlap.
Work history
Associate Creative Director/ CopyPublicis Sapient
New York, United StatesFreelance
Worked on the launch of Dove's first line of Black hair care products and a campaign to bring awareness to the CROWN Act, the first bill to end hair discrimination in the US.
Skills
- Copywriting
- Concept
- Strategy
- Editing
- Creative Art Direction
- User Insight