Projects
- Durex(RED) x Who Wears the CondomsThere is a stigma around women buying condoms worldwide. This is particularly prevalent in South Africa where women do not feel comfortable purchasing condoms from shops, or getting free condoms from clinics. This is evidence of the lack of gender balance and a driver for further sex education. Durex(RED) is fighting for gender balance by educating women and encouraging conversation about the stigma around condom buying. We need to break this stigma.
- VisitBritain 'I Travel For'THE CHALLENGE VisitBritain wanted to dial up the excitement for Millennials to come see Britain NOW. So we turned British stereotypes on their head and showcased the unexpected side of this GREAT Island, from a whole spectrum of different perspectives. THE IDEA I Travel For - uncovering the insight that people’s motivation for travel has fundamentally changed. We travel for our passions; The Flavour, The Buzz, The Escape, The Marvel, The Local’s Local and the entire world in one place. Tak
- PizzaExpress - Christmas FilmWe asked how many people do you know? Who really know you? As life gets more complicated, we loose touch with people. And 1 in 10 people say they have no close relationships at all. But it doesn't have to be that way. This season, let's make a pledge. To reach out and make time for each other. Who will you be there for this season? Good times. Together
- The Glenlivet - Original By TraditionThe Glenlivet; Pernod Ricard’s flagship single malt Scotch whisky, the only whisky who’s looking to open up the single malt category to a new generation. The Glenlivet’s history of breaking with tradition and celebrates those who aren’t afraid of mixing things up. Launching the brand’s ‘Original By Tradition’ positioning, a spot was created to pay homage to The Glenlivet’s tradition of breaking traditions, which started in 1824 when the founder George Smith was the first distiller in the Livet
- Yinka Illori x Stir CreativityBombay Sapphire needed us to create video content to amplify their Stir Creativity platform. Their ambition is to firmly align and establish themselves as supporters and enablers of contemporary art. Content covers collaboration with Yinka Ilori and Happy Finish AI to co-create a piece of art for London’s annual Frieze Festival. Yinka’s work combines up-cycling vintage furniture, inspired by the traditional Nigerian parables and African fabrics that surrounded him as child. The piece brought t
- Bombay Sapphire - Recipe VideosTo kick off the summer season, Bombay Sapphire wanted to showcase new gin recipes and inspire social audiences. With a look and feel that laddered back their Stir Creativity campaign, the prisms of the refracted glass on the bottle and the iconic blue were the essential ingredients to the look and feel of their recipe video collection.
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Work history
Senior CreativeAdjust Your Set
London, United KingdomFull Time
Clients: Visit Britain, Chelsea FC, Nando’s, Durex, PizzaExpress, Pernod Rickard
Audience first approach to creative content development and production. Using culture to commerce model for digital publishing and earned and paid social media campaigns. Youth Culture, video and influencer marketing specialist - from conception to execution. Creative team manager.
Creative StrategistLADbible Group
- London, United KingdomFull Time
Clients: Activision, Baileys, Braun, Burger King, Disney, Harry’s, Heinz, Pot Noodle, RFU, River Island, Universal, Warner Brothers
Creative content development, strategy and execution for the new branded entertainment agency within digital youth culture media publisher. Creation of 360 campaigns, with emphasis on social, experiential and editorial.
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Skills
- Art Direction
- Branding
- Brand Strategy
- Video
- Copywiting
- Creative Direction
- Social Media
- Branded Content
- Advertising
- Graphic Design
Education
BA(Hons) Printed Textiles and Surface Pattern DesignCentral Saint Martins (UAL)
- London, United Kingdom
Awards
The Webby Awards - 1st in Travel CategoryAdjust Your Set
A Webby Award is an award for excellence on the Internet presented annually by The International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators.The DMA's Short List for best in Lifestyle CategoryAdjust Your Set
The DMAs (Digital Media Awards) reward the people who are brave enough to be scrutinised. It’s not just about the big idea and the clever awards film. It’s about the insights, the clever use of data, the craft, the exceptional ROI, the work the pushes our industry forward.