About me
Over 5 years' professional PR and digital marketing experience in agencies as well as in-house across the UK, Europe, and Korea. Dedicated yet fun approach to my work, combining both creative and analytical skills. Passionate about PR campaign strategy, SEO & link building, event management, content creation, consumer PR and corporate communications to nurture strong stakeholder relationships.
I can write and pitch to different audiences to meet the required purpose, e.g. press releases, press notes, proposals, reports, editorials, advertorials, adverts, spokesperson briefing documents, presentations and more.
I will be able to assist or lead your campaign from research and planning stages to execution and evaluation. Working with culturally dynamic teams, high profile individuals, and varying budgets are in my area of expertise.
Furthermore, I have a very diverse background in PR as I have worked in huge brands and start-ups spanning from health to music, luxury lifestyle, fashion and food & drink.
Have an upcoming project? Let's work together - I'm looking forward to hearing your story!
Projects
- Royal Wedding in ITV Documentary (Food and Drink PR)As the PR and Communications assistant at Le Cordon Bleu London I had the honour of landing to tier media coverage and being a part of the Queen's 70th Wedding Anniversary. You can also read articles I have written on the Le Cordon Bleu website https://www.cordonbleu.edu/news/royal-wedding-cake-itv-documentary/en
- Public Relations and Communications Assistant (Food and Drink)Worked at Le Cordon Bleu London's press office and helped with campaigns such as the 2018 Julia Child Scholarship which achieved the most applicants than previous years. https://www.cordonbleu.edu/news/julia-child-scholarship-winner-2018/en
+ Show more
Work history
H
H
Digital PR SpecialistHANDNOTE
London, United KingdomFreelance
my agency HANDNOTE helps small businesses within the lifestyle and food & drink industries build a strong presence whilst communicating their brand accross predominately online (as well as offline) platforms. Digital PR is our thing!
V
V
Digital PR SpecialistVision Direct
- London, United KingdomFull Time
Responsible for driving PR activity in UK, France, Netherlands and US markets
Brainstorming content marketing assets and implementing targeted PR strategies that tie in with the goals and KPIs of the various markets
Creating content, outreaching campaigns, and pitching story ideas to journalists, bloggers and influencers to gain media coverage and backlinks to websites
Using digital PR and SEO software database, distribution and reporting platforms such as ResponseSource, Gorkana, Moz, Semrush, Ahrefs, SimilarWeb, Wincher, and GMass
Researching and writing press releases, case studies and interviews
Carrying out monthly/campaign reporting internally using Covergebook
Developing and maintaining PR calendars of topical occurrences
Media monitoring - Keeping current with the news in the Retail, Fashion, Lifestyle and Health sectors to create communication opportunities and tailoring outreach media contact lists
+ Show more
Skills
- SEO
- Public Relations
- Digital Marketing
- Content Copywriting
- Event Management
- Communication
- Campaign Management
- Social Media
- Media Relations
Education
K
K
Korean LanguageKing’s College London University
- London, United Kingdom
BA (Hons) Advertising, Marketing Communications and Public RelationsLondon Metropolitan University
- London, United Kingdom
Managing Corporate Reputation (Crisis Management)
Corporate Communications
Consumer Public Relations
Communication Theory and Concepts
Consumer Culture and Behaviour
Advertising Concepts, Theory and Practice
Creating a Winning Business
Public Relations in Practice
+ Show more