- Combines creative design thinking, technical skills, artistic ability and a great eye for detail.
- Background in industrial design, graphic design, packaging design and fine art, with experience within a creative design environment.
- Core skills lie in research, concept development and ideation, illustration, creating visual art and
realising 2D ideas into 3D creations.
- Winner of the 2017 Student Starpack award for packaging, with multiple paintings having been exhibited at London Arts exhibitions.
Projects
- Macmillan Pin BadgesBRIEF: Design a set of illustrative pin badges that aim to provide a positive outlook regarding recently implemented lockdown measures. The chosen design direction encourages ACTIVITY and POSITIVITY, whilst celebrating modern CONNECTIVITY. The unique, artistic packaging aims to encourage COLLECTABILITY and RETAINABILITY.
+ View all
Work history
F
F
Graphic & Packaging DesignerFreelance
- London, United KingdomFreelance
Integrated artistry and technical proficiency to create visually engaging and practical packaging solutions for multiple emerging London-based food brands, notably an authentic Caribbean crisps
range and the UK’s first pescatarian meal subscription delivery service.
I
I
Lead DesignerIVS Group
- London, United KingdomFull Time
Working with and leading a small design team to develop bespoke licensed products for some of the entertainment industry’s leading brand owners and location-based attractions.
- Assume a multifaceted role in user/trend analysis, conceptualisation, and product development, ensuring that designs and creative content align with client and brand expectations
- Liaising with overseas manufacturers to develop shelf-ready samples and finished products
- Led the company's comprehensive branding transformation, which included creating a new logo, website, business profile and revitalising its social media presence
- Played a pivotal role in creating and launching the company's first children's plush toy brand, while also collaborating with notable brands such as Disney, Merlin Entertainments, Dreamworks, Nickelodeon and the Harlem Globetrotters
+ Show more
Skills
- Sketching
- CAD Design
- Ideation
- Concept Development
- Communication
- Painting
- Market Research
- Industrial Design
- Photoshop
- Illustration
Education
L
L
BA Industrial Design & Technology Loughborough Design School, Loughborough University
- Loughborough, United Kingdom
My degree equipped me with skills and understanding to effectively develop and communicate design ideas, whilst factoring in the ergonomics of usability and interaction, product styling, three-dimensional designing and the production and use of prototypes as a key part of design practice.
Awards
S
S
Gold Sponsored Winner 2017Starpack Student Awards
Developed an environmentally friendly air freshener concept, which won a Student Starpack Gold Sponsored award for packaging excellence.