About me

Versatile, artistically-driven designer with 6 years proven experience within the fields of brand, product, graphic and packaging design. Drawing upon my illustrative and technical background, I specialise in creating visually captivating, artistically-driven user experiences within the fields of brand, product, graphic and packaging design. I follow a research-driven approach, however, I often let my interests influence my work, with the aim being to deliver impactful results that leave a lasting impression. Retro and modern art lover with an eclectic music taste, often found exploring the latest gig and gallery offerings. Keen interest in pro wrestling, painting miniatures, Dungeons & Dragons and all things fantasy. Student Starpack GOLD SPONSORED award winner. Twice exhibited at The Royal Society of British Artists Exhibition.

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Projects

• Macmillan Pin BadgesBRIEF: Design a set of illustrative pin badges that aim to provide a positive outlook regarding recently implemented lockdown measures. The chosen design direction encourages ACTIVITY and POSITIVITY, whilst celebrating modern CONNECTIVITY. The unique, artistic packaging aims to encourage COLLECTABILITY and RETAINABILITY.
• Red RobotBranding, artwork and packaging concept for an authentic Japanese cooking range, utilising hand-drawn art to promote premium quality and encourage packaging retention.
• 'Mourning Walker'Digital Painting '21
• Peter Pan, National TheatreMerchandise for the National Theatre production of Peter Pan ‘20.
• WEBBED WARRIORSIllustration '20
• Misc. band posters/flyers

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Work history

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Lead DesignerIVS Group
Jun 2019London, United KingdomFull Time
Working with and leading a small design team to develop bespoke licensed products for some of the entertainment industry’s leading brand owners and location-based attractions. - Assume a multifaceted role in user/trend analysis, conceptualisation, and product development, ensuring that designs and creative content align with client and brand expectations - Liaising with overseas manufacturers to develop shelf-ready samples and finished products - Led the company's comprehensive branding transformation, which included creating a new logo, website, business profile and revitalising its social media presence - Played a pivotal role in creating and launching the company's first children's plush toy brand, while also collaborating with notable brands such as Disney, Merlin Entertainments, Dreamworks, Nickelodeon and the Harlem Globetrotters
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Graphic & Packaging DesignerFreelance
Mar 2021 - Jan 2023London, United KingdomFreelance
Integrated artistry and technical proficiency to create visually engaging and practical packaging solutions for multiple emerging London-based food brands, notably an authentic Caribbean crisps range and the UK’s first pescatarian meal subscription delivery service.

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Skills

• Sketching
• CAD Design
• Ideation
• Concept Development
• Communication
• Painting
• Market Research
• Industrial Design
• Photoshop
• Illustration

Education

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BA Industrial Design & Technology Loughborough Design School, Loughborough University
Sep 2014 - Jun 2018Loughborough, United Kingdom
My degree equipped me with skills and understanding to effectively develop and communicate design ideas, whilst factoring in the ergonomics of usability and interaction, product styling, three-dimensional designing and the production and use of prototypes as a key part of design practice.

Awards

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Gold Sponsored Winner 2017Starpack Student Awards
Developed an environmentally friendly air freshener concept, which won a Student Starpack Gold Sponsored award for packaging excellence.