I’m a freelance Interactive Designer/Art Director. I’ve been lucky enough to work in the digital industry for over 15 years, successfully delivering a variety of compelling digital experiences for the likes of Trek Bikes, Forevermark, McLaren, BBC, Carrier Holidays and HMV to name a few.
I have a passion for creating amazing experiences and a healthy appetite for hard work. Leading by example with a hands on approach.
I enjoy working with clients and stakeholders, where I always aim to shape the design process, product strategy and lead the design team.
Specialties: User Interface Design, Design, Concept Generation, Art Direction, Creative Direction, UI & Interaction Design, E-Commerce, App Design, Sketch, Adobe Photoshop, Principle, Invision, Zeplin, Abstract, HTML, CSS
Work history
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Art DirectorAmaze
Manchester, United KingdomFreelance
Led creative execution for the Trek B2B re-platform
Key responsibilities included:
• Facilitating and leading client workshops, gathering creative requirements and presenting design solutions to internal/external stakeholders and company executives
• Overseeing and owning end-to-end design process
• Collaborating with the in-house design team to establish a reusable pattern library
• Set up the design team production environment (Sketch for designing, Invision for showcasing,
Zeplin for Tech handover) and mentored team in how to use it.
• Produced annotated design documents.
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Art DirectorAmaze
- Manchester, United KingdomFull Time
Led the overall creative output for all accounts in Team 7 which included: Asics, Trek Bikes, Forevermark and Wacoal Lingerie. I also worked closely with the Creative Director on workflow and new business initiatives.
Key responsibilities included:
• Ensuring quality and brand integrity for every piece of creative work
• Facilitating and leading client workshops, gathering creative requirements and presenting design solutions to internal/external stakeholders and company executives
• Creating the vision for, and driving the design of, innovative solutions
• Overseeing and owning end-to-end design process and deliverables to effectively conceptualise and communicate design strategy and detailed interaction behaviours for both mobile and web
• Hosting in-house workshops, talks and learning sessions on a variety of tools used for designing, prototyping and hand-off deliverables for front-end developers and clients
• Responsible for motivating and managing a team of designer & developers.
• Responsibility for the commercial success of Team 7 supporting the business director, program manager and technical director.
Key Projects
• Trek Bikes global direct to consumer commerce platform and design system
• Wacoal Lingerie multi brand commerce platform and design system
• Forevermark platform redesign
Skills
- Digital Design
- UI Design
- Interaction Design
- Sketch
- Invision
- Prototyping
- Art Direction
- Web Design
- Eccomerce
- User Experience