About me
I have over eight years of marketing experience in the sport, hospitality and leisure industries in a mixture of B2C and B2B roles both agency and client-side.
I'm fascinated by brand development and utilising the plethora of digital platforms that exist to convey a message effectively and strategically. I'm driven by insight and lead with creativity.
Competencies include digital strategy, creative development and technical implementation with substantial experience of account and project management.
Work history
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Content Marketing Manager / Creative SpecialistKeith Prowse
London, United KingdomFull Time
Keith Prowse are the official hospitality provider for many of the UK’s iconic sports venues and events such as Wimbledon, Twickenham, Edgbaston, The Kia Oval, Fever-Tree Championships and the Investec Derby Festival. I lead on all content marketing initiatives to assist and generate sales for upcoming and future iterations of the company’s managed and brokered events.
• To manage the upkeep of all content resource in the company’s online and offline communications
• Production of a range of marketing content and collateral including infographics, sales brochures, presentations, web pages, blog posts and video edits
• Maintenance of all content on e-commerce website using Sitecore CMS
• Responsible for the upkeep and development of the company’s internal virtual reality suite including the production of 360-degree content
• Management of external agency resource for developing specialist creative content
• Management and production of email marketing campaigns and automation that utilises CRM data
• Working closely with other marketing managers to help deliver mutual objectives, notably within social media, digital and event partner management
• Production of event documentation
• Management of event photography, videography, 360-degree VR content and drone capture
• Curation of all content on company’s shared internal network and online agent portal
• Development of internal working practices and project collaboration tools to help improve productivity and team communication
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Marketing Project ManagerMagnify Marketing
- London, United KingdomFull Time
I delivered multiple major projects for Rileys Sports Bars including the development of a CRM, brand identity and social strategy. I implemented many of the day-to-day tasks relating to customer awareness and staff briefing for multiple events on varying scales.
Development and implementation of online and offline marketing plans
• Execution of ongoing (day-to-day) content schedules and ad-hoc projects
• Management of external content creators, including partner agencies, freelancers and guest content contributors; ensuring that supplied content is appropriately edited and formatted
• Client facing involvement ranging from monthly reporting meetings, project reviews, pitching for new projects (and clients) as well as meeting client partners and prospects
• Development of social media strategy for core clients
• Developing and establishing productivity guidelines for junior staff to adhere to in all project work
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Skills
- Marketing
- Marketing Strategy
- Copywriting
- Videography
- Digital Advertising
- Content Acquisition
- Social Media Marketing
- Creative Art Direction
- Project Management
- Account Management
Education
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Advertising and MediaCoventry University
- London, United Kingdom
• Understanding Media: Genre, Meaning and Production
• Understanding Media: Power, Spectacle and Memory
• Key concepts in Media and Communication: Media and Cultural Fields
• Advertising and Consumer Culture
• Advertising in Business
• Cultural and Semiotic Analysis of Advertising
• Communication Practice and Critical Reflection
• Creative Advertising Development
• Advertising Analysis
• Research for Advertising
• Market Place Analysis Report
• Campaign Execution
• Professional Experience (Internship with Essex Cricket)
• Final Project (Social Media Strategy for Essex Cricket)
Additional Modules (Add+Vantage)
• Introduction to Journalism
• Journalism 2
• Event Management