About me
I am a Creative Director at adam&eveDDB. Prior to this, I was a Creative Director and Partner at CHI and Partners and a Creative Director at Leo Burnett, London.
Throughout my career I have produced work for a variety of clients, most notably for The Sunday Times, Harvey Nichols, Shelter, McDonald's, DfT and VW.
My work has featured in the D&AD annual over 25 times during the last 5 years and has won awards in every colour from all the major shows.
My Shelter House of Cards commercial was the second most awarded TV commercial in the world in 2009 (Gunn Report) with the overall campaign being the third most awarded non-traditional campaign in the world in 2010, whilst my Sunday Times Rich List work became one of the most awarded print campaigns of all time, picking up 2 Gold Lions in Cannes and 2 Grands Prix at Eurobest. And for what it's worth, which is probably very little, I was recently listed at number 1 in the UK Big Won creative awards rankings list, and at number 6 globally (2011 Big Won Report www.thebigwon.com).
Most recently, my Harvey Nichols 'Sorry, I Spent it on myself' campaign won 4 Grand sPrix and 5 Gold Lions at Cannes, along with 5 BTAA arrows and a D&AD yellow pencil.
I believe agencies can offer brands so much more than just advertising and in my career to date I have curated a major art exhibition featuring some the world's leading artists (such as Damien Hirst, David Bailey and Marc Quinn), designed an award winning retail space for the designer shoe brand TN_29, conceived a product range for Harvey Nichols and created a six-part branded TV series for P&G.
I also occasionally write for Monocle Magazine and have made regular appearances their radio station to talk all things advertising.
At the end of 2103, I was featured in The Guardian's h.Club100, a list of 'the 100 most influential and innovative people working across arts, culture and the creative industries in the UK'.
Projects
- Shelter Homeless CharityThe brief was to highlight the fact that the impending housing crisis was real, grab attention and lobby Parliament 53 artists including Damian Hirst, David Bailey and Alexander Mcqueen were invited to design a playing card each, with the original artworks being displayed in the Haunch of Venison. These were later auctioned off by Sothebys. To promote the exhibition empty poster templates were placed around the city and street artists and members of the public were invited to fill them in, with two hundred being produced. The artwork was turned into an exclusive pack of oversized playing cards that was sold in select retailers
Skills
- Advertising
- Corporate Identity
- Copywriting
- Creative Direction
- Concept Development
- Brand Development
- Digital Strategy
- Creative Strategy
- Interactive Advertising
- Integrated Marketing
- Outdoor Advertising
- Digitial Media