Daniel Forni

Integrated Art Director and Graphic Designer

United Kingdom
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About me

For me, design is about people. I want to help people see the world and experience it in new ways. I want them to interact with ideas and concepts that expand their horizons. I want to inspire them to aspire – and give them the product or destination with which they can realise their dreams. It doesn’t matter whether someone needs a new pair of jeans or a three-month cruise, great design can play with the rules of attraction and grab the attention of anyone, anywhere. Let’s turn heads on the street, inspire clicks and provoke retweets and shares. Through my international education, which allowed me the privilege of studying at some of the most inspiring artistic institutions in the world, I’ve discovered not just what drives me artistically, but what drives other people emotionally. I’ve explored styles and techniques and developed a personal aesthetic, while staying mindful of the brief and what the audience need to see. So far I’ve taken ideas and brought them to life below-the-line, above-the-line and all over the line. From photo shoots and billboards to apps and emails and web content, I’m ready to take on anything you need. So tell me, how can I help?


  • Advertising
  • Events
  • Film
  • Marketing PR
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Powerpoint
  • Word

Companies I’ve worked with

  • notonthehighstreet


    • Retail

Work history


Integrated Art Director & Graphic Designer


Jun 2014
  • Multidisciplinary design and art direction, covering digital, print and UX, alongside concept and campaign creation. • Creation and ownership of long-lead projects • Collaborating on campaign concept creation • Art direction of longer lead projects • Connecting ideas, clients, and management • Trend-spotting and research • Advise and creative feedback workshops • Integrated design and direction • Social media content creation • Communicating and collaborating with production companies • Pitching-in with other team members on continuous daily/weekly tasks such as banner and email production • Expansive project and client content range • Production planning, budgets management and organisation


Graphic Designer

Reflect Digital

May 2013 - Jun 2014
  • Branding, print design, information design and UX, for clients ranging from the legal sector, to the entertainment industry. • Client-facing, communicating creative team ideas and art direction to varied clients • Production and organisation of long lead projects • Handling project platform crossover • Opening communications for design refinement • Content production for multiple infographic designs



Graphic Design: Visual Communication

Massachusetts College of Art and Design

Jan 2012 - Jun 2012


    Graphic Design: Visual Communication

    University for the Creative Arts

    Jun 2010 - Jun 2013


      Foundation Degree in Art Design

      Central Saint Martins

      Jun 2008 - Jun 2009