About me

I am a freelance copywriter who is obsessed with delivering amazing results in line with brand and customer needs. I have a track record of producing and curating engaging editorial and video content on both client-side and agency-side. My core focus is creating elegant copy that sells. I also like biscuits.

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Projects

• 4

  BruntwoodCircle Square is on one of the biggest development projects in Manchester’s history. When Bruntwood asked us to offer a creative solution for the hoardings, we combined stunning original artwork with razor-sharp messaging. The result was engaging, enticing, and ambitious—much like Circle Square itself.
• Transport for Greater ManchesterThis pitch creative was an answer to a brief which challenged us to increase awareness and revenue of the Metrolink's off-peak service. The underlying ethos of 'off-peak' led us to leisure, time with friends and, ultimately, play.
• Three Little WordsBrand naming is never easy. Fortunately, when you have the fascinating story of two people falling in love then forming a gin company, it makes things easier. And when AHOY approached me to help name Manchester Gin’s new bar, I was smitten.
• The Blackpool TowerReinvigorating an iconic British landmark without falling back onto stuffy nostalgia is an exciting but daunting brief. We approached it with a bold perspective that highlighted the many attractions on offer, without losing Blackpool's inherent playfulness.
• This Is SleepThis Is Sleep needed new web and brand copy that reflected its innovative, unique approach to bedding. The team at Loaf built a beautiful visual framework, giving the perfect foundation for restorative, aspirational copy. A dream of a project.
• Revolution BarsOur client was launching a new bar location, and did not want to resort to discount flyers and vouchers to get bums on seats from the outset. So we created a party call-to-arms that highlighted the brand's key USPs without feeling trite or boring.

Work history

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Head of ContentCube 3
Oct 2014 - Jul 2018Manchester, United KingdomFull Time

Skills

• Copywriting
• Ad Copywriting
• Sub-editing
• Brand Storytelling
• Brand Tone
• Content and Media Writing
• Feature Writing
• Editorial
• Blog Writing
• Marketing