Daniel Pardo

Daniel Pardo

Digital Designer - UX/UI, Branding, AdvertisingLondon, United Kingdom
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Mollie Rose
Alex Aperios
Daniel Pardo

Daniel Pardo

Digital Designer - UX/UI, Branding, AdvertisingLondon, United Kingdom
About me
With over 10 years experience as a graphic designer, working on digital and integrated projects. My aim is to create meaningful experiences for end users whilst developing brands identities.
  • Cookt App
    Cookt AppCookt is a unique digital cookbook App, providing downloadable digital cookbooks for users. It includes features such as shoppable ingredients, voice-control, and an integrated cookalong mode. I was brought in as a consultant assisting with UX testing, UI design and branding. The product is due for launch later this year.
  • Snomads ECO Chalets
    Snomads ECO ChaletsSnomads is an independent eco chalet company that since 2012 has provided unique catered ski trips in Bulgaria. They approached me about creating a new website and refreshing their brand image. As a company they do things differently so the main aim during the design process was to bring in more colour and eccentric aspects, whether it is in the fonts, photography or retouching of imagery. I set up a few photoshops and suggested ways we could get their personality across to end users and also l
  • Megabuyte CEO HUB
    Megabuyte CEO HUBMegabuyte is a membership-only service providing independent data analysis on technology companies. They wanted a to create a free to air platform to draw in a new audience and promote their platform. I was asked to create a new brand identity, website and promotional material for the CEOHUB. The hub is a website aimed at CEO’s of Tech companies and gives them access to relevent news articles and analysis. As this is a sub brand of Megabuyte the new identity needed to have hints to the core br
  • Ultimate Golf
    Ultimate GolfMiniclip is a mobile games company that needed to re-brand their Ultimate Golf game. They required a new logo, in game advertising and promotional artwork for in game ball collections. After the initial logo and brand assets where created my main role was to visualise advertising and develop concepts for ball collections within the game.
  • Nvidia – GTX Challenge Event
    Nvidia – GTX Challenge Event8 teams from around Europe went head to head in a 2 day gaming competition. Working as part of an in-house team we needed to create the entire marketing campaign; promo videos, social media assets, website, event graphics and branding. My main role was conceptualising the storyboard for the promotional video and creating social media assets and graphics.
  • Flower Power Pizza Parlour
    Flower Power Pizza ParlourA start-up mobile pizza van based in Cornwall needed a brand to establish themselves. The main artwork was themed around the rolling hills of Florence where the owners trained as pizzaiolos. The launch was a huge success with FPPP being booked for weddings, festivals and private events throughout 2018.
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Projects credited in
  • Vue Magazine
    Vue MagazineWith competition from other national and local cinemas, Vue has to work hard to stand out in the world of UK entertainment. The DNA of Vue Magazine is made up of new film releases, film news and exclusive in-depth interviews. This in-demand showcase of Vue’s latest releases, is distributed to more than 80 cinemas nationwide. To complement the newsstand quality magazine, we created a digital tablet version with booking functionality, embedded trailers plus added-value interactive features and exclusive extras. The app skilfully combines relevant tablet functionality with quality content, delivering this through an optimised user experience.
Work history
    Creative Integrated DesignerPirates Grog Rum
    London, United KingdomFreelance
    Developing advertising material, social media, printed materials etc.
    Freelance Integrated DesignerPardo Design
    Reading, United KingdomFull Time
    I started Pardo Design LTD in Jan 2015 as I did not want to be tied into working within one market or brand. I now work in-house and with advertising agencies on a variety of projects which allows me to keep a very fresh approach to design. I also manage my own projects with small businesses creating identities, websites and promotional material. Work includes identity design, printed promo material, website design, UI, online advertising including HTML 5 ads, social media content.
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  • Adobe Photoshop
  • Abobe Illustrator
  • Adobe Indesign
  • Edge Animate
  • Print Design
  • Advert Creation
  • Artworking
  • Creative Art Direction
  • Branding Design
  • Website Creation