About me
Objective
Experienced digital marketing professional, with 8 years’ digital experience at Google and leading UK agencies, seeking new challenge representing client on digital strategy & implementation.
Expertise
Search, display and video advertising, mobile advertising, on-site analytics (Google Analytics/ Omniture), branding & direct response, search team development & training.
Work history
Digital Consultant
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Created Starwood Hotels 2016 strategy across search engines and performance publishers TripAdvisor and Trivago
Worked with global team to develop affiliate Hotel Price Ads strategy
Improved revenue MoM for 4 consecutive months, with revenue up 81% from July (against declining seasonality)
Wrote and presented 2015 YTD review and 2016 strategy planning to European CMO
Implemented processes and training schedule for 4 junior members of staff
Launched generic keyword strategy including developing new attribution system across performance media
Created and managed account plans for 200+ hotels across EMEA
Search Associate Director
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Created & implemented search and digital strategy for blue-chip clients across a variety of sectors including local (McDonald’s & David Clulow), automotive (Peugeot, both retail & fleet - B2B - sales), ecommerce (Sunglass Hut), entertainment & ticketing (LiveNation), fashion (Luxottica), FMCG (Coty & Heinz) & travel (Celebrity Cruises, Tourism Australia)
Search lead for McDonald’s - designed and implemented integrated search strategy with recommended SEO/ SEM budgets and scope of work based on Paid Search Incrementality study
Integrated SEO tracking outputs from Brightedge (search ranking tool) into Paid Search Management tool Marin to deliver media savings from SEO projects
Worked with social agency 33 Seconds to develop content strategy for YouTube, including planned delivery of social KPIs and lead generation
Overall responsibility for the delivery and management of digital budgets in excess of £5M pa
Grew portfolio budgets over 20% in 2014 & over 15% in 2015 pro rata
Delivered AB digital testing for paid/ natural search to demonstrate the incremental impact of paid media
Won new business client Celebrity Cruise, creating integrated search and digital strategy and on-boarded onto new technology platform for online/ offline (call) sales
Responsible for managing team of four, supporting professional development and delivering and devising specialised training into ad-serving, search & data management
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Skills
- Advertising
- Excel
- Office
- Digital Marketing Advertising
- PPC Display Advertising
Education
English American Literature
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1st Class Degree, BA Hons
Awards
Google Adwords Qualified
Google Analytics Qualified