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Daniel Rutherford

Digital Consultant

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Account Manager - Account Management

About me

Objective Experienced digital marketing professional, with 8 years’ digital experience at Google and leading UK agencies, seeking new challenge representing client on digital strategy & implementation. Expertise Search, display and video advertising, mobile advertising, on-site analytics (Google Analytics/ Omniture), branding & direct response, search team development & training.


  • Advertising
  • Excel
  • Office
  • Digital Marketing Advertising
  • PPC Display Advertising

Work history


Digital Consultant

Razorfish UK

May 2015 - Dec 2015
  • Created Starwood Hotels 2016 strategy across search engines and performance publishers TripAdvisor and Trivago Worked with global team to develop affiliate Hotel Price Ads strategy Improved revenue MoM for 4 consecutive months, with revenue up 81% from July (against declining seasonality) Wrote and presented 2015 YTD review and 2016 strategy planning to European CMO Implemented processes and training schedule for 4 junior members of staff Launched generic keyword strategy including developing new attribution system across performance media Created and managed account plans for 200+ hotels across EMEA


Search Associate Director


Dec 2011 - Jun 2015
  • Created & implemented search and digital strategy for blue-chip clients across a variety of sectors including local (McDonald’s & David Clulow), automotive (Peugeot, both retail & fleet - B2B - sales), ecommerce (Sunglass Hut), entertainment & ticketing (LiveNation), fashion (Luxottica), FMCG (Coty & Heinz) & travel (Celebrity Cruises, Tourism Australia) Search lead for McDonald’s - designed and implemented integrated search strategy with recommended SEO/ SEM budgets and scope of work based on Paid Search Incrementality study Integrated SEO tracking outputs from Brightedge (search ranking tool) into Paid Search Management tool Marin to deliver media savings from SEO projects Worked with social agency 33 Seconds to develop content strategy for YouTube, including planned delivery of social KPIs and lead generation Overall responsibility for the delivery and management of digital budgets in excess of £5M pa Grew portfolio budgets over 20% in 2014 & over 15% in 2015 pro rata Delivered AB digital testing for paid/ natural search to demonstrate the incremental impact of paid media Won new business client Celebrity Cruise, creating integrated search and digital strategy and on-boarded onto new technology platform for online/ offline (call) sales Responsible for managing team of four, supporting professional development and delivering and devising specialised training into ad-serving, search & data management


Account Manager


Mar 2008 - Sep 2010
  • Expert on full range of Google products and platforms, particularly paid search, Google Display Network, Google Shopping, YouTube & Google Analytics Responsible for day to day management of blue chip technology clients, across CE, Telecoms and B2B industries, with quarterly revenues of more than $10M Planned and delivered campaigns for B2B technology clients including Cisco, Salesforce, BT Global Services (enterprise services) Co-ordinated pan-EMEA team across 28 markets on launch of search and display campaigns, utilizing AdWords and DoubleClick systems Experience of campaign and site reporting, invoicing and A/B testing Delivered digital training and insight sessions for marketing teams


Account Strategist


Jun 2006 - Mar 2008
  • Developed strategy and supported major B2B & B2C brands including BT, Cisco, LG, Salesforce, Samsung, Sony & Three Created & optimised integrated Search, Display, Video and Mobile campaigns Responsible for training agencies in PPC, YouTube and Mobile best practices



English American Literature

University of Manchester

Aug 1999 - May 2002
  • 1st Class Degree, BA Hons



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Google Analytics Qualified