A graduate of Saint Martins graphic design course with specialism in advertising. Working in the advertising industry as a creative. A passion for visual communication and the use of story telling to persuade an audience.
I work alongside my creative partner Georgia. We have 3 years experience, having been to BBH, VCCP and have just spent the last 2 years working above, below and right through the line at indie agency isobel creative.
We’ve enjoyed creating a range of film, print, content, radio and product, both big and small. We write, concept and art direct. We care about getting stuck the hell in and working with illustrators, designers and artists to make beautiful, interesting things happen. We’re really rather hands on and know how to make a tight budget work hard.
Outside the ad world I write and perform stand up to crowds of 50 to 2 people with always varying results but always some pity alpause. Georgia curates and produces exhibitions; recently one show for Art Night with the Hayward Gallery that was featured in FRIEZE magazine. It takes a certain kind of person to pour their heart into something in the hopes that the general public will embrace it, and there’s two of us doing just that.
Projects
- Side Effects Launch FilmTech Will Save Us is an East London start up that makes tech toys for kids. Their brief was to create a campaign that engaged both kids and parents, without their toys being seen as boring, educational kits. With a limited budget we wrote, art directed and produced a Black Friday/pre-Christmas launch campaign with one hero print advert and two online films. Our idea was that these aren't ordinary toys, they come with side effects. Made with Raine Allen-Miller at Somesuch, featured in It's Nice
- Escalatorsaurus Safety CampaignHammerson is a retail holding company that owns shopping centres across the country like Brent Cross and Bullring. We work across all their centres creating all their advertising: print, radio, online, email comms, banners and event flyers. One of their briefs to us was to engage kids aged 5-11 on best practices when riding the escalator in their centres.We concepted and art directed a character called ‘Escalatorsaurus’ who ran across print. The client loved him so much that we wrote and recorde
- OOH Campaign for Savills Estate AgentsWe’ve produced lots of work for Savills; an up-market estate agent based across the UK - magazine gatefolds, direct mail, B2B comms, print ads and social. Our favourite piece is a recent OOH campaign that we concepted and created with an illustrator. Their brief was to tell London property owners who were looking to sell, that they know loads of people on their database ready and looking to buy. Our idea was to hold a mirror up to commuters in a cross-track campaign that would celebrate the Lond
- Westquay Events Creative CampaignsOne of Hammerson’s retail centres is Westquay shopping centre. They have an outdoor esplanade where they host unique one-off events. For this we concept and create bespoke print adverts, working with illustration agencies; and write and record corresponding radio. So far they’ve included Wimbledon, A Shopping Affair, The Maze, The Festival of Life and Skate Southampton.
- Half is Plenty Creative ConceptThe Grocer magazine came to isobel creative and asked us to come up with a creative concept to combat guilty snacking, for a feature of theirs. We created Half is Plenty Half Bars. The usual chocolate bar everybody loves, cut straight down the middle. You still pay for the full thing, but half of the money goes to someone less fortunate, someone who probably couldn’t afford a chocolate bar themselves. Read more on The Grocer.
- Anthony Nolan Spit Kits Creative ConceptWe wanted to get young men to sign up to their blood donation register, so we used football culture to engage with them. We redesigned their spit kits (you need to provide a saliva sample to sign up to the register) to hand out on match days and encourage young men to Spit for a Purpose. We would track the fans doing the most spitting and use the data to create online league tables. We're currently in talks with Anthony Nolan to develop this to a live stage.
Projects credited in
- Half is Plenty Creative ConceptThe Grocer magazine came to isobel creative and asked us to come up with a creative concept to combat guilty snacking, for a feature of theirs. We created Half is Plenty Half Bars. The usual chocolate bar everybody loves, cut straight down the middle. You still pay for the full thing, but half of the money goes to someone less fortunate, someone who probably couldn’t afford a chocolate bar themselves. Read more on The Grocer.
- Anthony Nolan Spit Kits Creative ConceptWe wanted to get young men to sign up to their blood donation register, so we used football culture to engage with them. We redesigned their spit kits (you need to provide a saliva sample to sign up to the register) to hand out on match days and encourage young men to Spit for a Purpose. We would track the fans doing the most spitting and use the data to create online league tables. We're currently in talks with Anthony Nolan to develop this to a live stage.
Work history
Creativeisobel
- London, United KingdomFull Time
Creative Placementisobel
- London, United KingdomInternship
+ Show more
Skills
- Advertising
- Art Direction
- Copywriting
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Copywriting
- Storytelling
Education
BA(Hons) Graphic Design
- London, United Kingdom
Art Foundation
- London, United Kingdom