Daniela Roessler Freelance Designer/Art Director | The Dots

Daniela Roessler

Freelance Designer/Art DirectorGermany
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Daniela Roessler

Freelance Designer/Art DirectorGermany
About me
Hi! I'm daniela - a Canadian creative based in Berlin. I love eating the whole pie - from concepts, wireframes and prototypes to final art direction and visual design. I have professional experience in: UI/UX Design, Art Direction, Graphic Design, Illustration, Concept, Styling, Branding and Advertising I have worked with clients such as: Deutsche Telekom, Nokia, Burton, Diesel, adidas Y-3, adidas SLVR, Mont Blanc, and Volkswagen
  • IslandA personal illustration project. Collaboration with animation / motion design studio Hannes&Johannes.
  • JuniqeA complete build of the JUNIQE brand and product design language. Initial branding established as a freelancer, I then continued on full time to lead a team of 12 designers and build the brand as Creative Director between 2015-2017. During this time, conversion rate increased, and JUNIQE established itself as a successful brand and a Berlin start-up success story. www.juniqe.com
  • AlphabetaAlphabeta is a modular lamp designed by Luca Nichetto for Hem.com. I created a scrolling, responsive storytelling page to give a more in-depth look at the lamp’s features and selling points. The concept was to show the customizability of the two halves of the lamp while scrolling, so the user could see all the combinations available without having to go off of the page and into the configurator tool. The art direction that I did for this site was then used throughout the campaign and launch, man
Work history
    Creative Director
    Berlin, GermanyFull Time
    Senior UI & UX DesignerFreelance
    I am a conceptual UX/UI designer with 5+ years experience in digital. I have worked with responsive web design and branding in advertising, product development, and eCommerce, in large and small teams alike. I believe in creating smart, functional, and minimalist solutions that engage and delight the user.
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  • Fashion
  • Advertising
  • Marketing PR
  • Visual Arts
  • Art Direction
  • Design
  • Illustrator
  • Photoshop
  • UX
  • UI
  • IOS
  • Branding Identity
  • Illustration Digital/traditional
  • Concept and Ideation
  • Sketch 3
    Digital Media
    Bachelor of Fine Arts