Daniela Starovic

Twin studio is an integrated advertising agency, highly skilled in innovative storytelling, art direction and creative content production. www.twinstudio.it • Art Direction - Managing the end to end art direction process from the creative brief to final image selection - Creative visual research - Leading the planning, development and creation of all project assets • Visual Design / Graphic Design - Conceptualizing and executing graphic design artworks for advertising campaigns, lookbooks and catalogues, with the creation of guidelines and adapted layouts for multiple print and digital versions - Creating mood boards and final presentations for multiple clients - Working and supporting any ad-hoc company creative projects • Content Copywriting - Writing and edit engaging copy across all editorial channels: copy for SEO, on-site and social messaging for campaigns, corporate messaging, transactional e-mails and marketing newsletters; acting as a brand guardian • Brand Identity - Conceptualizing brand image and brand tone of voice: designing brand identity (corporate/product/digital) ensuring graphic design consistency across multiple applications, reflecting the brand’s very own values - Brand analysis

Westwing is a leading Home & Living eCommerce company. Westwing combines the inspiration of a daily interior magazine with the great opportunity to shop the perfect products for any style immediately; the unique combination of content, inspiration, exceptional prices and the strong focus on style for home & living. www.westwing.it • Art Direction of both website and app - Driving the Westwing brand aesthetic into e-commerce product imagery by providing creative leadership - Managing the end to end art direction process from the creative brief to final image selection - Photo Studio creative guidance and leadership - In collaboration with the Editorial Director, the internal Content Managers, Graphic Designers, Copy Editors and Stylists leading creative ideas and executions for campaigns • Visual Design / Graphic Design - Creating graphics and layouts of web projects - Creating mood boards and presentation layouts of all internal and external presentation - Working and supporting any ad-hoc company creative projects • Support to the Marketing department - Leading the planning, development and creation of all brand assets - Conceptualizing and implementing design solutions that fulfil marketing strategies • Leading and day-to-day mentoring of the creative team formed by graphic designers, stylists and photographers

HARTH is the first platform in the world that enables everyone to borrow beautiful furniture, interior design and art directly from the world’s best brands, designers and artists, galleries and dealers. www.harth.space • Creative Direction / Art Direction - Corporate identity art direction - Visual concept of HARTH’s website: www.harth.space - Creative visual research • Visual Design / Graphic Design - Creating visual outcomes across print and digital formats: logo design / lookbooks / invitations / catalogues / brochures / flyers / online marketing material / website graphic elements - Creating mood boards and presentation layouts

L’Officiel Italia and L’Officiel Hommes Italia are the Italian editions of storied fashion and lifestyle French magazine L’Officiel de la Couture et de la Mode de Paris. L’Officiel Italia is published quarterly, while L’Officiel Hommes Italia is biannual. Both magazines are kaleidoscopes of latest news about fashion, art, design, travel, culture and events. www.lofficielitalia.com • Graphic Design Direction for both magazines (ladieswear & menswear) - Creating layouts and varios graphic design artworks • Supervision of the pre-press production process • Support to the Marketing department - Leading the planning, development and creation of all brand assets - Conceptualizing and implementing design solutions that fulfil marketing strategies - Creating mood boards and final presentations for multiple clients • Support to the Web department - Ensuring visual consistency between print and web content - Designing of the visuals for website and social platforms • Leading and mentoring junior designers

Clients: L’OFFICIEL ITALIA / L’OFFICIEL HOMMES ITALIA / MISSONI / MACSIOTTI / MARC SADLER STUDIO / LUCA DE SANTIS / KATARINA ZLAJIC etc. 2012 - 2016 • Creative Direction / Art Direction - Managing multiple projects: leading the planning, creative development and supervision from concept inception through delivery - Working with external partners (both design agencies and suppliers) as well as teams within the business company on design and production of all graphic design projects throughout the business - Creative visual research - Corporate identity art direction - Being creative director’s personal assistant • Visual Design / Graphic Design - Creating visual outcomes across print and digital formats: logo design / lookbooks / invitations / catalogues / brochures / flyers / posters / billboards / banners / ads / online marketing material / website graphic elements - Creating mood boards and presentations, conceptualising and implementing design solutions, that demonstrate a strategic response to the client’s brief - Conceptualizing and executing graphic design artworks for advertising campaigns, lookbooks and catalogues, with the creation of guidelines and adapted layouts for multiple print and digital versions - Designing web layouts, ensuring visual consistency between print and web content • Brand Identity - Conceptualizing brand image and brand tone of voice: designing brand identity (corporate/product/digital) ensuring graphic design consistency across multiple applications, reflecting the brand’s very own values - Brand analysis • Editorial Design - Graphic design of magazines / books / various editorial projects - Conceptualizing visuals for fashion editorials • Graphic Design / Textile Design - Creating original graphic prints by mixing pencil, brush, watercolour illustrations with digital graphics - Creative visual research and study of new graphic print trends - Image development of collection’s concept - Creating graphics and patterns for all over T-shirt prints

H-umus is software and interaction design company. www.h-umus.it • Graphic Design - Creating and photo editing graphic design artworks for interactive projects