I believe that starting each project with radical curiosity, exploring it through deep cultural and aesthetic research, and being consciously disciplined to bring it to the final realization makes every project a unique emotional experience. I blend hands-on design, creative and art direction, and project management to ensure creativity and execution are harmonized throughout the process, even in a fully autonomous environment.
The creative consultancy I offer encompasses: CREATIVE & ART DIRECTION / FILM TREATMENT ART DIRECTION & LAYOUT DESIGN / BRAND CONSULTING, IDENTITY & STRATEGY
From creative strategy to art direction, spanning various creative fields in print and digital media, I have contributed to the creation of photo and video campaigns, lookbooks, brand identities, and other visual outputs and engaging content for fashion, design, art, and luxury brands. Over the past 10+ years, I have collaborated with international creative and production agencies, working with highly professional teams on projects for prestigious global clients, including: Armani, Calvin Klein, Diesel, Furla, Gianvito Rossi, Hugo Boss, Isabel Marant, Lancôme, Loewe, L’Officiel Italia / L’Officiel Hommes Italia, L’Oréal, Nike, Orciani, Pantene, Park Hyatt, Salvatore Ferragamo, Saucony, Schwarzkopf, Syoss, Tresemmé, Vogue, and Yamamay.
Since 2021, I have been working remotely, primarily with the following film production agencies to create high-end film treatments for global campaigns: Cadence Films (Paris, New York), Clandestino Films (Beirut, Dubai), e+p Films (Munich, Hamburg, Düsseldorf, Berlin), Markenfilm (Berlin, Hamburg, Seoul, Zurich), The Gang Films (Madrid, Barcelona, Paris, Beirut), and Time Will Tell Films (New York).
Projects
- TRESEMMÉ Lamellar Gloss '25The winning film treatment for TRESEMMÉ ‘25 Lamellar Gloss, created together with Lisa Paclet, is the visual interpretation of the director’s vision, reflected through every element of the production from the performances, the storyboard, the editing and cinematography, to the set design, to the lights, textures and music used. Director: Lisa Paclet / Production Agency: Applebox Asia // ART DIRECTION / VISUAL RESEARCH / GRAPHIC DESIGN //
- Syoss '24 Intense PlexThe winning film treatment for Syoss ‘24 Intense Plex new products, created together with Damien Krisl, is the visual interpretation of the director’s vision, reflected through every element of the production from the performances, the storyboard, the editing and cinematography, to the set design, to the lights, textures and music used. Director: Damien Krisl / Production Agency: e+p Films // ART DIRECTION / VISUAL RESEARCH / GRAPHIC DESIGN //
- Chris Hemsworth for the New Boss Bottled '23The moodboard for the new BOSS Bottled with Chris Hemsworth, created together with Santiago Sierra Soler, is the visual interpretation of the director’s vision. Director: Santiago Sierra Soler / Production Agency: Cadence Films // VISUAL RESEARCH / GRAPHIC DESIGN //
- Pantene '22The winning film treatment for Pantene, created together with Damien Krisl, is the visual interpretation of the director’s vision, reflected through every element of the production from the performances, the storyboard, the editing and cinematography, to the set design, to the lights, textures and music used. Director: Damien Krisl / Production Agency: The Gang Films // ART DIRECTION / VISUAL RESEARCH / GRAPHIC DESIGN //
- Syoss feat. Lena GerckeThe winning film treatment for Syoss new products, created together with Damien Krisl, is the visual interpretation of his vision, reflected through every element of the production from the performances, the storyboard, the editing and cinematography, to the set design, to the lights and music used. Director: Damien Krisl / Production Agency: e+p Films / Model: Lena Gercke // ART DIRECTION / VISUAL RESEARCH / GRAPHIC DESIGN //
- FILM TREATMENTSShaping concept through images is my favourite moment of every new project. I’m always excited to get on (mood)board! I work together with directors on visual interpretation of their vision, reflected through every element of the production (from the performances, to the set design, to the lights and music used). Current clients: Apple Box Asia (Kuala Lumpur, Singapore, Bangkok), Cadence Films (Paris, New York), Clandestino Films (Beirut, Dubai), e+p Films (Munich, Hamburg, Düsseldorf, Berlin),
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Work history
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Creative Director / Art Director / Brand Consultantwww.danielastarovic.com
EuropeFreelance
The creative consultancy I offer encompasses: CREATIVE & ART DIRECTION / FILM TREATMENT ART DIRECTION & LAYOUT DESIGN / BRAND CONSULTING, IDENTITY & STRATEGY
• Creative & Art Direction
- Conceptualizing and managing multiple projects: leading the planning, creative development, and supervision from kickoff to completion.
- Collaborating with external partners for asset creation, production, and execution.
- Overseeing the full art direction process, including pre-production, on-set direction, and post-production.
• Film Treatment Art Direction & Layout Design
- Collaborating closely with film directors, copywriters, and production teams to bring creative visions to life.
- Conducting in-depth creative visual research to support project development.
- Creating mood boards and presentation layouts to effectively communicate visual concepts.
• Brand Consulting, Identity & Strategy
- Conceptualizing brand image and designing identities for corporate, product, and digital applications.
- Ensuring visual consistency and reflecting the brand’s values across multiple platforms.
- Coordinating brand projects with product, event, and sponsorship initiatives.
- Leading the brand partnership team in relationship management, new prospect development, and aligning projects with the target audience and brand positioning.
- Conducting in-depth brand analysis to drive strategy.
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Art DirectorTwinStudio
- Milan, ItalyFull Time
Twin studio is an integrated advertising agency, highly skilled in innovative storytelling, art direction and creative content production.
www.twinstudio.it
• Creative & Art Direction
• Brand Consulting, Identity & Strategy
• Visual & Graphic Design
- Conceptualizing and executing graphic design artwork for advertising campaigns, lookbooks, and catalogues, including the creation of guidelines and adapted layouts for print and digital formats.
- Creating mood boards and final presentations for various clients.
- Collaborating on and supporting ad-hoc creative projects within the company.
- Generating creative design proposals (visions, scenarios, concepts) to visualize desired outputs and share with internal and external team members.
- Driving final design recommendations, decisions, and approvals to facilitate smooth execution and production.
• Content Copywriting
- Writing and editing engaging copy across all editorial channels, including on-site and social messaging for campaigns, corporate communications, transactional emails, and marketing newsletters.
• Team Management
- Coordinating the graphic design team and social media managers on a daily basis.
- Suggesting ad-hoc creative teams and collaborators, partnering with the producer to develop a roster of talent, photographers, directors, set designers, and other creatives.
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Skills
- Creative Direction
- Graphic Design
- Layout
- Editorial Design
- Visual Research
- Conceptual Design
- Art Direction
- Content Creation
- Content Copywriting
- Brand Creative Strategy