Daniela Starovic

Art Director

Level
Senior
Location
Milan, Italy
Availability
Locked Pro Plan feature
Professions
-

Projects

Projects credited in

About me

I believe that every project can become a unique emotional experience only if based on a deep cultural and aesthetic research, combined with the analytical and artistic approach to the concept development. Through this process I found the best way to express my infinite curiosity. My conceptual model is based on the balance between Fashion, Design and Art. I currently work as an Creative & Art director in Milan and HARTH hero in London. During my collaborations with some of the most important creative and art direction agencies in Milan, I worked with highly professional teams and international clients from the fashion and design world. I love cats, astrology, martial arts, psycho thrillers and most of all, the Bay of Kotor, where I was born.

Locked Pro Plan feature

Skills

  • Creative Direction
  • Graphic Design
  • Brand Identity
  • Layout
  • Editorial Design
  • Visual Research
  • Art
  • Conceptual Design
  • Art Direction
  • Content Creation

People I’ve worked with

Companies I’ve worked with

  • Gucci

    Gucci

    • Fashion and Textiles
  • W

    Westwing Home and Living

    • M

      Macsiotti

      • L

        L'Officiel Italia Magazine

        Work history

        Currently

        Art Director / Graphic Design Specialist

        twin studio

        Mar 2019
        • Milan, Italy
        • Full Time
        • Twin studio is an integrated advertising agency, highly skilled in innovative storytelling, art direction and creative content production. www.twinstudio.it • Art Direction - Managing the end to end art direction process from the creative brief to final image selection - Creative visual research - Leading the planning, development and creation of all project assets • Visual Design / Graphic Design - Conceptualizing and executing graphic design artworks for advertising campaigns, lookbooks and catalogues, with the creation of guidelines and adapted layouts for multiple print and digital versions - Creating mood boards and final presentations for multiple clients - Working and supporting any ad-hoc company creative projects • Content Copywriting - Writing and edit engaging copy across all editorial channels: copy for SEO, on-site and social messaging for campaigns, corporate messaging, transactional e-mails and marketing newsletters; acting as a brand guardian • Brand Identity - Conceptualizing brand image and brand tone of voice: designing brand identity (corporate/product/digital) ensuring graphic design consistency across multiple applications, reflecting the brand’s very own values - Brand analysis

        2018

        May 2018 - Dec 2018
        • Italy
        • Full Time
        • Westwing is a leading Home & Living eCommerce company. Westwing combines the inspiration of a daily interior magazine with the great opportunity to shop the perfect products for any style immediately; the unique combination of content, inspiration, exceptional prices and the strong focus on style for home & living. www.westwing.it • Art Direction of both website and app - Driving the Westwing brand aesthetic into e-commerce product imagery by providing creative leadership - Managing the end to end art direction process from the creative brief to final image selection - Photo Studio creative guidance and leadership - In collaboration with the Editorial Director, the internal Content Managers, Graphic Designers, Copy Editors and Stylists leading creative ideas and executions for campaigns • Visual Design / Graphic Design - Creating graphics and layouts of web projects - Creating mood boards and presentation layouts of all internal and external presentation - Working and supporting any ad-hoc company creative projects • Support to the Marketing department - Leading the planning, development and creation of all brand assets - Conceptualizing and implementing design solutions that fulfil marketing strategies • Leading and day-to-day mentoring of the creative team formed by graphic designers, stylists and photographers

        2019

        Art Director

        HARTH

        Jan 2018 - Jan 2019
        • London, United Kingdom
        • Freelance
        • HARTH is the first platform in the world that enables everyone to borrow beautiful furniture, interior design and art directly from the world’s best brands, designers and artists, galleries and dealers. www.harth.space • Creative Direction / Art Direction - Corporate identity art direction - Visual concept of HARTH’s website: www.harth.space - Creative visual research • Visual Design / Graphic Design - Creating visual outcomes across print and digital formats: logo design / lookbooks / invitations / catalogues / brochures / flyers / online marketing material / website graphic elements - Creating mood boards and presentation layouts

        2018

        Graphic Design Director

        L'Officiel Italia Magazine

        Mar 2016 - May 2018
        • Italy
        • Full Time
        • L’Officiel Italia and L’Officiel Hommes Italia are the Italian editions of storied fashion and lifestyle French magazine L’Officiel de la Couture et de la Mode de Paris. L’Officiel Italia is published quarterly, while L’Officiel Hommes Italia is biannual. Both magazines are kaleidoscopes of latest news about fashion, art, design, travel, culture and events. www.lofficielitalia.com • Graphic Design Direction for both magazines (ladieswear & menswear) - Creating layouts and varios graphic design artworks • Supervision of the pre-press production process • Support to the Marketing department - Leading the planning, development and creation of all brand assets - Conceptualizing and implementing design solutions that fulfil marketing strategies - Creating mood boards and final presentations for multiple clients • Support to the Web department - Ensuring visual consistency between print and web content - Designing of the visuals for website and social platforms • Leading and mentoring junior designers

        2016

        Graphic Design Specialist

        Daniela Starovic

        Jan 2012 - Mar 2016
        • Italy
        • Freelance
        • Clients: L’OFFICIEL ITALIA / L’OFFICIEL HOMMES ITALIA / MISSONI / MACSIOTTI / MARC SADLER STUDIO / LUCA DE SANTIS / KATARINA ZLAJIC etc. 2012 - 2016 • Creative Direction / Art Direction - Managing multiple projects: leading the planning, creative development and supervision from concept inception through delivery - Working with external partners (both design agencies and suppliers) as well as teams within the business company on design and production of all graphic design projects throughout the business - Creative visual research - Corporate identity art direction - Being creative director’s personal assistant • Visual Design / Graphic Design - Creating visual outcomes across print and digital formats: logo design / lookbooks / invitations / catalogues / brochures / flyers / posters / billboards / banners / ads / online marketing material / website graphic elements - Creating mood boards and presentations, conceptualising and implementing design solutions, that demonstrate a strategic response to the client’s brief - Conceptualizing and executing graphic design artworks for advertising campaigns, lookbooks and catalogues, with the creation of guidelines and adapted layouts for multiple print and digital versions - Designing web layouts, ensuring visual consistency between print and web content • Brand Identity - Conceptualizing brand image and brand tone of voice: designing brand identity (corporate/product/digital) ensuring graphic design consistency across multiple applications, reflecting the brand’s very own values - Brand analysis • Editorial Design - Graphic design of magazines / books / various editorial projects - Conceptualizing visuals for fashion editorials • Graphic Design / Textile Design - Creating original graphic prints by mixing pencil, brush, watercolour illustrations with digital graphics - Creative visual research and study of new graphic print trends - Image development of collection’s concept - Creating graphics and patterns for all over T-shirt prints

        2011

        Graphic Designer

        H-umus

        Jun 2009 - Dec 2011
        • Roncade, Italy
        • Freelance
        • H-umus is software and interaction design company. www.h-umus.it • Graphic Design - Creating and photo editing graphic design artworks for interactive projects

        Education

        2011

        Master’s Degree in Visual Communication and Design

        Università IUAV

        Sep 2009 - Sep 2011
        • Italy

        2008

        Bachelor's Degree in Product Design

        Università IUAV

        Sep 2005 - Nov 2008
        • Italy