Daniela Starovic
Available

Daniela Starovic

Creative Director / Art Director / Brand ConsultantMilan, Italy
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Daniela Starovic
Available

Daniela Starovic

Creative Director / Art Director / Brand ConsultantMilan, Italy
About me
As a creative and art director, I've spent 10 years immersed in the vibrant city of Milan, working in the fashion and luxury goods field. I gained valuable experience in various creative and production agencies, a prominent design corporation, and a well-known fashion magazine. The creative consultancy I offer is: CREATIVE & ART DIRECTION / FILM TREATMENT MOOD ARTIST & ART DIRECTION / BRAND CONSULTING, IDENTITY & STRATEGY / EDITORIAL DIRECTION / CONTENT CREATION, STORYTELLING & PRODUCTION From creative strategy to art direction, moving through different creative fields of print & digital media, I have worked on creating photo and video campaigns, lookbooks, brand identities and other visual outputs and engaging content for fashion, design, art and luxury goods. I have collaborated with international creative and production agencies, working with highly professional teams for international clients: Armani, Calvin Klein, Diesel, Furla, Gianvito Rossi, Hugo Boss, Isabel Marant, Lancôme, Loewe, L’Officiel Italia / L’Officiel Hommes Italia, L’Oreal, Nike, Orciani, Pantene, Park Hyatt, Salvatore Ferragamo, Saucony, Schwarzkopf, Syoss, Vogue, Yamamay. Since 2021, I have been working remotely, mostly with the following film production agencies on creating high-end film treatments for worldwide campaigns: Cadence Films (Paris), Clandestino Films (Dubai), e+p Films (Munich, Hamburg, Düsseldorf, Berlin), The Gang Films (Madrid, Barcelona, Paris, Beirut), Time Will Tell Films (New York). I love writing and exploring people - glimpse at the Blog section of my website!
Projects
  • SOULH!NTS
    SOULH!NTSSoulHints is a virtual space, an online magazine, for those who look for how to listen and take care of their SOUL through rituals, awakening, personal stories, culture, sex, lifestyle, travel and beauty. I curated all the aspects of brand identity & visual strategy for both the SoulHints website and the instagram page. // CREATIVE & ART DIRECTION / BRAND CONSULTING, IDENTITY & STRATEGY / VISUAL RESEARCH / GRAPHIC DESIGN //
  • FILM TREATMENTS
    FILM TREATMENTSShaping concept through images is my favourite moment of every new project. I’m always excited to get on (mood)board! I work together with directors on visual interpretation of their vision, reflected through every element of the production (from the performances, to the set design, to the lights and music used). Current clients: Cadende Films, e+p Films, The Gang Films, Time Will Tell Films // ART DIRECTION / VISUAL RESEARCH //
  • Syoss feat. Lena Gercke
    Syoss feat. Lena GerckeThe winning film treatment for Syoss new products, created together with Damien Krisl, is the visual interpretation of his vision, reflected through every element of the production from the performances, the storyboard, the editing and cinematography, to the set design, to the lights and music used. Director: Damien Krisl / Production Agency: e+p Films / Model: Lena Gercke // ART DIRECTION / VISUAL RESEARCH / GRAPHIC DESIGN //
  • Labello
    LabelloThe film treatment for Labello new products, created together with Damien Krisl, is the visual interpretation of the director’s vision, reflected through every element of the production from the performances, the storyboard, the editing and cinematography, to the set design, to the lights, textures and music used. Director: Damien Krisl / Production Agency: e+p Films // ART DIRECTION / VISUAL RESEARCH / GRAPHIC DESIGN //
  • Splash Collections '22
    Splash Collections '22The film & photo treatment for the recent special Splash collections: Dress Festival Collection ‘22 & Ramadan Festive Collection is the visual interpretation of agency’s vision, reflected through every element of the production from the performances, the storyboard, the editing and cinematography, to the set design, to the lights and music used. Production Agency: Clandestino Films // ART DIRECTION / VISUAL RESEARCH / GRAPHIC DESIGN //
  • Bianca Balti x Yamamay Spring '20
    Bianca Balti x Yamamay Spring '20“How do you feel when nobody’s watching you?” #BASICALLYSEXY, the essential beauty of every woman. I curated the Creative and Art direction of the YAMAMAY BASIC '20 adv campaign, in collaboration with Twin Studio. Model: Bianca Balti / Photography: Giampaolo Sgura / Video: Francesco Parrella / Hair: Gabriele Trezzi / Make-up: Luca Canciolo / Nail: Annarel Innocente Furina // CREATIVE & ART DIRECTION / GRAPHIC DESIGN //
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Projects credited in
  • HARTH
    HARTH
  • Matilda De Angelis and Benedetta Porcaroli
    Matilda De Angelis and Benedetta PorcaroliInterview with two young and emerging Italian actresses
  • Gucci Cruise17-18
    Gucci Cruise17-18An article about the Resort collection of Gucci set in the Westminster Abbey
Work history
    w
    w
    Creative Director / Art Director / Brand Consultantwww.danielastarovic.com
    EuropeFreelance
    The creative consultancy I offer is: CREATIVE & ART DIRECTION / BRAND CONSULTING, IDENTITY & STRATEGY / EDITORIAL DIRECTION / CONTENT CREATION, STORYTELLING & PRODUCTION • Creative Direction / Art Direction - Strong creative thinking and ideas generation - Conceptualizing and managing multiple projects: leading the planning, creative development and supervision from concept inception through delivery - Collaborating with external partners for asset creation and production - Overseeing the end to end art direction process from the creative brief to final delivery • Film Treatment Mood Artist / Art Direction - Collaborating closely with film directors, copywriters, and production teams to bring creative visions to life - Creative visual research - Creating mood boards and presentation layouts of the production concept • Brand Identity & Strategy - Conceptualizing brand image, designing identity for corporate, product, and digital applications - Ensuring visual consistency, reflecting the brand's values across multiple platforms - Coordinating brand projects with product/events/sponsorship initiatives - Leading the brand partnership team in relationship management, new prospect development, and project alignment with the target audience and brand positioning - Brand analysis • Creative Content Creation / Storytelling / Production - Crafting narratives aligned with project concepts - Creating and planning an editorial plan on social media channels
    T
    T
    Art DirectorTwinStudio
     - Milan, ItalyFull Time
    Twin studio is an integrated advertising agency, highly skilled in innovative storytelling, art direction and creative content production. www.twinstudio.it • Art Direction - Conceptualizing and managing multiple projects: leading the planning, creative development and overseeing the end to end art direction process from the creative brief to final delivery - Creative visual research • Brand Identity - Conceptualizing brand image, designing identity for corporate, product, and digital applications - Ensuring visual consistency, reflecting the brand's values across multiple platforms - Brand analysis • Visual Design / Graphic Design - Conceptualizing and executing graphic design artworks for advertising campaigns, lookbooks, and catalogues, including the creation of guidelines and adapted layouts for multiple print and digital versions - Creating mood boards and final presentations for multiple clients - Collaborating on and supporting ad-hoc company creative projects • Content Copywriting - Writing and editing engaging copy across all editorial channels, including on-site and social messaging for campaigns, corporate messaging, transactional emails, and marketing newsletters
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Skills
  • Creative Direction
  • Graphic Design
  • Brand Identity
  • Layout
  • Editorial Design
  • Visual Research
  • Conceptual Design
  • Art Direction
  • Content Creation
  • Content Copywriting
Education
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    Master’s Degree in Visual Communication and DesignUniversità IUAV
     - Italy
    U
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    Bachelor's Degree in Product DesignUniversità IUAV
     - Italy