About me

I'm Daniela, an Australian food and travel writer, content strategist and marketer. I’m currently based in Lisbon where I use my editorial mind and analytical skills to create content, social media and digital marketing strategies for food, lifestyle and tourism businesses and media companies. I know what makes a good story, how to plan and apply a foolproof content strategy, and what it means to put your audience first to connect and convert.

PostsProjectsExperienceTeam

Projects

• Good Food Guide 2017, 2018, 2019Restaurant critic and feature writer for Australia's #1 restaurant guide and authority on dining out in down under.
• Travel articles for Mabuhay Magazine (Ink Travel Media)Various short pieces (400 word) and long form features (1200 word) for Philipine Airlines inflight magazine Mabuhay. Covering culture news in primarily Brisbane but also wider Australia

Work history

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Freelance Food & Travel writerDaniela Sunde-Brown
Oct 2012Brisbane City, AustraliaFreelance
Freelance writer & editor for major Australian and international publications including: - BuzzFeed - Good Food (restaurant critic and contributor) - Broadsheet - Concrete Playground - Mabuhay (Ink Media)
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Senior Digital Content ProducerBrisbane Marketing
Nov 2013 - Apr 2018Brisbane City, AustraliaFull Time
Crafted and executed a content, social and digital strategy for Visit Brisbane brand. I grew traffic to Visit Brisbane website by 30% year-on-year with $0 budget using a solid SEO lifestyle content strategy. The site receives more than 1.2 million hits/month now.

Skills

• Copywriting
• Marketing
• Marketing Strategy
• Article Writing
• Journalism
• Strategy
• Social Media Advertising
• Social Media
• Photography

Education

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Bachelor of JournalismQUT (Queensland University of Technology)
Feb 2010 - Oct 2012Brisbane, Australia