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Danielle Attwater

Advertising and Partnerships Manager

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Skills

  • Advertising
  • Digital Media
  • Marketing PR
  • Communications
  • Database Management
  • Excel
  • Microsoft Office Suite
  • Sales Reporting
  • Html Basic
  • Proofreading and Copy Editing
  • Product Testing
  • CRM Management
  • DFP
  • Content Copywriting
  • Reconciliation

Work history

2017

Advertising & Partnerships Manager

FACT Magazine

Nov 2015 - Apr 2017
  • London, United Kingdom
  • Full Time
  • I was initially brought into the company to manage the advertising operations, however I quickly progressed to managing all commercial activities, including and not limited to; sales, business development, marketing and campaign management. - Partnership management - Organisation of branding at events and on associated marketing materials - Creating and implementing an affiliate marketing strategy for both FACT Magazine and sister company The Vinyl Factory - Spotting further business opportunities with existing clients, selling and upselling commercial deals - Accountability for all commercial account reconciliation, reporting and invoicing - Using DFP to implement and manage all advertising campaigns to ensure timely and consistent delivery - Daily campaign analysis, resolving traffic issues, troubleshooting targeting issues, and campaign optimisation to ensure maximum revenue - Shaping optimisation priorities and tactics using campaign-specific KPI’s - Email campaign management

2015

Operations & Bus Dev Support

Runpath Digital

Feb 2014 - Oct 2015
  • Full Time
  • - Management of affiliate networks and reporting - Reconciliation of month end click and sales data to be used for invoicing purposes - Sales accreditation – collating B2B & B2C sales information for client reporting - Writing copy, monitoring and updating website content and tracking URL’s - Ad scheduling and monitoring using DFP - Email campaign management and A/B testing. - Using HTML and Adobe Photoshop to build email marketing campaigns, working with the client for approval and overseeing the delivery to subscribers - Generating daily client revenue and click reports - Managing client database and chasing sales reports - Troubleshooting issues and reporting bugs to the technical team - Organising the quarterly company social event

Education

2015

Short Course

JD Institute of Fashion Technology

Jan 2015 - Jun 2015
  • Interior Design and Styling

2015

BA(Hons)

The Open University

Sep 2012 - Jun 2015
  • Design and Innovation