Work history
Affiliate Optimisation ManagerESI Media: The Independent and London Evening Standard
London, United KingdomFull Time
Advertising & Partnerships Manager180.FACT
- London, United KingdomFull Time
I was initially brought into the company to manage the advertising operations, however I quickly progressed to managing all commercial activities, including and not limited to; sales, business development, marketing and campaign management.
- Partnership management
- Organisation of branding at events and on associated marketing materials
- Creating and implementing an affiliate marketing strategy for both FACT Magazine and sister company The Vinyl Factory
- Spotting further business opportunities with existing clients, selling and upselling commercial deals
- Accountability for all commercial account reconciliation, reporting and invoicing
- Using DFP to implement and manage all advertising campaigns to ensure timely and consistent delivery
- Daily campaign analysis, resolving traffic issues, troubleshooting targeting issues, and campaign optimisation to ensure maximum revenue
- Shaping optimisation priorities and tactics using campaign-specific KPI’s
- Email campaign management
Skills
- Advertising
- Digital Media
- Marketing PR
- Communications
- Database Management
- Excel
- Microsoft Office Suite
- Sales Reporting
- Html Basic
- Proofreading and Copy Editing
- Product Testing
- CRM Management
- DFP
- Content Copywriting
- Reconciliation
- Affiliate Marketing
Education
o
o
Short Courseother
- London, United Kingdom
Interior Design and Styling
BA(Hons) The Open University
- London, United Kingdom
Design and Innovation