My passion lies within the overall design, underlying contextual and conceptual identity of a brand. Aspirations of mine include myself being involved within the extraordinary world of visual communications within global fashion narratives, combining my love of
arts, aesthetics, culture and people within digital and analogue media forms. I always have the drive to be “in the know” which is why I love reading trend reports, listening
to webinars and podcasts, and collecting and assortment of indie and mainstream publications to understand the wider spectrum of the international fashion environment. Everyday I strive to have some aspect of my life to be creative, forever expanding my skill set and enthusiasm for my craft through zine creation, social media management and content creation, styling and photography. In terms of working environments, I thrive in a creative space that allows me to flourish in collaboration, whilst allowing my capabilities in taking initiative in independent decision making.
Projects
- The effect of Social Comparison and what brands can do to tackle the mental decline of Gen-Z through social strategies.For my Research Methods module for my MA, we were given the opportunity to academically enquire into a topic of our choice. I chose social comparison and its damaging effects that is has on fashion consumers.
- GANNI x Thermoregulated TextilesFor my Fashion Futures module, we were briefed to introduce and nurture fashion within a particular innovation. Incorporating research and design practices in order to conduct individual and independent lines of enquiry in order to formulate appropriate and diverse design solutions. I chose to mix the innovation of Thermoregulated Textiles with the Danish brand Ganni A/S, to create a capsule collection that can withstand the changes seasons throughout the year. Promoting the consumer to buy le
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Work history
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Sales AssociateDover Street Market London
London, United KingdomFull Time
Style AdvisorHarvey Nichols
Leeds, United KingdomPart Time
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Skills
- Photoshop
- Photoshoots
- Adobe Photoshop
- Basic Photoshop
- Photoshoot Styling
- Photoshoot Planning
- Editing Photos
- Fashion Photoshoot
- Directing Photoshoot
- Organising Photoshoots
- Collage Photoshop
- Photoshoot Assisting
- Indesign
- Adobe Indesign
- Basic Indesign
- Design
- Design Direction
- Design Layout
- Photography
- Photographic Direction
- 35mm Photography
- Backstage Photography
- Campaign Photography
- Campaign Advertising
- Campaign Shoots
- Video Advertising
- Video Campaigns
- Video Editing
- Video Postproduction
- Video Production
- Fashion Advertising
- Fashion Blogging
- Fashion Branding
- Fashion Communication
- Fashion Concept
- Fashion Degree
- Magazine
- Magazine Design
- Magazine Layout
- Fashion Magazine
- Magazine Concepts
Education
MA Fashion Enterprise and SocietyUniversity of Leeds
Leeds, United Kingdom
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Fashion Communication and PromotionNottingham Trent University
Nottingham, United Kingdom
"On this course, you will investigate, develop and create meaningful and forward-thinking forms of visual communication, promotion and advertising. The focus is on the visual communication of brands through which innovative messages and narratives for products and services are built for the global fashion and lifestyle industries."