Work history
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Senior Channel Marketing ExecutiveRoland Europe Group
London, United KingdomFull Time
I create engaging market-specific copy & design creative for key product offerings, in five EU languages and currencies, to improve UX and boost acquisition. I manage in-depth data builds to create live Amazon listings for a key product catalogue, across UK, FR, DE, IT and ES regions and act as EU Amazon customer service specialist to aid conversion.
Responsible for growing EU Amazon channel revenue in line with sales targets and contributing to the Roland commercial strategy. I create channel marketing plans and budgets, using PPC, AMS and seasonal sales drives, to reflect product stock levels, sales figures and product launches. I also provide regular progress reporting to senior management, via live Log updates and presentations.
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Marketing ManagerMedia Business Insight Ltd
- London, United KingdomFull Time
My roles with ALF Insight and Shots magazine, the leading data/business tools for people working in the advertising and creative industries, were commercially oriented, strongly KPI assessed and focussed on driving brand development, customer acquisition & retention and maximising customer spend.
I created and executed all budgets, forecasts and annual marketing plans and analysed existing and growth markets by developing detailed customer insights, using market maps, focus groups and surveys. I drove growth of marketable data with regular cleaning, data capture and list brokering. I produced high quality content marketing collateral and planned multi-platform engagement campaigns across email, online, print, events, video, social media, PPC and Direct Mail.
I overhauled all marketing communications to align succinctly with the brand voice and to ensure all email formats are device optimised, modern and fully effective. I also managed exhibition & customer events activity, often requiring management of third party suppliers and work closely with Commercial Directors, CEO, other Marketers and Sales Teams.
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Skills
- Marketing Strategy
- Marketing
- Digital Marketing
- Copywriting
- Email Marketing
- Publishing
- Design
- Events
- Management
- Music
Education
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Costume DesignThe Arts Institute Bournemouth
Bournemouth, United Kingdom