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• Build brand awareness and desirability for the Cath Kidston Brand & products via social media and content channels • Control all content & social media copy writing, managing the day-to-day content calendar across all main social channels and upholding brand tone of voice • Amplify marketing content through owned and public channels including social media • Collaborate with all marketing functions to ensure activities integrate and work multi-channel; build key relationship effectiveness • Contribute to an on-going content programme to drive community engagement, growth and commercial kpi’s like online CvR, demand traffic and offline footfall (including artwork briefs and managing external content producers such as bloggers & videographers) • Moderate UGC site content integration with partner agency, e.g. Olapic • Act as the main point of contact for Customer Services in queries around responding to social media brand & product questions • Prepare internal communications, such as blog analysis, social media kpi reports, research, competitor information, admin and any ad hoc tasks as required by the business
Contribute to the onsite conversion performance with product selections and image sourcing for onsite feature pages and emails. Write and create editorial content for online magazine YourStyle. Assist on editorial photo shoots for my relevant departments and source product when needed. Perform thorough site checks when new content is going live on site. Manage and keep up-to-date various calendars of promotional and content activities. Assist the marketing team with social media ideas and their implementation. Nurture relationships with the merchandising and buying teams in my relevant departments to ensure I am in the loop and thinking as commercially as possible. Use site analytics to assess impacts of actions and work to improve commerciality of all work Create inspirational product descriptions for items across the site optimising for SEO and onsite search. Write and upload articles to the blog following brand and SEO guidelines Co-manage the tempting offers page, showcasing weekly departmental offers Assist the copywriter with Terms & Conditions and customer services pages where required
Fashion Management and Marketing