Danielle Lauren

Danielle Lauren

Executive ProducerUnited Kingdom
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Emma Castagno
Martin Charlier
Danielle Lauren

Danielle Lauren

Executive ProducerUnited Kingdom
About me
Passionate about excellence, creativity, technology, strategy and innovation, I have worked as a content producer, developer and strategist across multiple platforms including the internet, film, television and theatre. Always evolving, I believe in finding the most engaging content possibilities, stretching the outcome of every project I work on, ensuring it is delivered in its greatest possible form. My leadership skills have seen me execute many ideas from concept to realisation; developing new initiatives, managing employees writing, researching, coordinating and supervising shoots, editing and thorough creative development; completing each task with diligence and attention to detail. A lateral thinker, problem solving is a key aspect to my skills, comfortably working in high-pressure environments to meet deadlines and achieve results. I am driven, motivated, packed with fresh ideas and ready to add value to my future employers by positively reflecting their brand and creating outstanding content solutions.
Projects
  • Hoff yearly report
    Hoff yearly reportWorking with David Hasselhoff as we let him take over MTV News
  • Bacardi Brand William Lawons No Rules
    Bacardi Brand William Lawons No RulesAn online campaign carried out simultaneously during the live Chelsea VS Aresenal match. Re-enactments available within 10 minutes of realtime play
  • MTV Cleo Bachelor Of The Year
    MTV Cleo Bachelor Of The YearAs media partners of Cleo Bachelor of the year, we created a variety of spoof dating videos for the nominees. Here is one with X Factor host Luke Jacobz
  • MTV Celebrity Interview wit Armie Hammer
    MTV Celebrity Interview wit Armie HammerMTV Celebrity Interview wit Armie Hammer
  • MTV Celebrity Interview with Chris Pine and Zachary Quinto
    MTV Celebrity Interview with Chris Pine and Zachary QuintoMTV Celebrity Interview with Chris Pine and Zachary Quinto
  • MTV Cleo Bachelor Of The Year
    MTV Cleo Bachelor Of The YearMTV were the media sponsors for Cleo Bachelor Of The Year. We created a range of spoof dating videos to highlight the nominees. Here is one with the X Factor Host Darren McMullen
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Work history
    We Are Pop Up logo
    We Are Pop Up logo
    Social Media Producer & StrategistWe Are Pop Up
    Developing and implementing social media strategy for tech company We Are Pop Up
    Nonsense London logo
    Nonsense London logo
    Consultant Executive Producer & Digital Content StrategistNonsense London
     - 
    The creation and execution of viral videos for a Bacardi whiskey “ William Lawsons”. The concept was to recreate an actual football game almost “live” and to place the new clips on YouTube minutes after the action occurred. There was a ten minute turnaround from the action taking place on the field, to being recreated and placed back onto the internet. The highlights reel is available at https://www.youtube.com/watch?v=cMF8lvVpxSA ROLES INCLUDE: • Streamlining the production process to ensure quick turn around • Managing a crew of 75 people • Working with the Creative Directors and Bacardi to ensure their vision was created • Applying technical solutions for potential problems • Overseeing the workflow from concept to completion meeting all deadlines and budgets
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Skills
  • Advertising
  • Events
  • Film
  • Theatre
  • TV
  • Digital Content
  • Multi-platform Content
  • TV Film Commercial
  • Video
  • Producing
  • Final Cut Pro
  • Online Social Media
  • Consultancy
  • Manage Talent
  • Developement
Education
    Film and Digital Imaging
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    TV Producing
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