Danielle Lauren

Executive Producer

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  • LocationUnited Kingdom

Projects

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About me

 

Passionate about excellence, creativity, technology, strategy and innovation, I have worked as a content producer, developer and strategist across multiple platforms including the internet, film, television and theatre. Always evolving, I believe in finding the most engaging content possibilities, stretching the outcome of every project I work on, ensuring it is delivered in its greatest possible form. My leadership skills have seen me execute many ideas from concept to realisation; developing new initiatives, managing employees writing, researching, coordinating and supervising shoots, editing and thorough creative development; completing each task with diligence and attention to detail. A lateral thinker, problem solving is a key aspect to my skills, comfortably working in high-pressure environments to meet deadlines and achieve results. I am driven, motivated, packed with fresh ideas and ready to add value to my future employers by positively reflecting their brand and creating outstanding content solutions.

Skills

 

  • Advertising
  • Events
  • Film
  • Theatre
  • TV
  • Digital Content
  • Multi-platform Content
  • TV Film Commercial
  • Video
  • Producing
  • Final Cut Pro
  • Online Social Media
  • Consultancy
  • Manage Talent
  • Developement

Work history

Currently

Social Media Producer & Strategist

We Are Pop Up

Jul 2014
  • Developing and implementing social media strategy for tech company We Are Pop Up

2014

Consultant Executive Producer & Digital Content Strategist

Be-at.tv

Jan 2014 - Aug 2014
  • Creating a new online content strategy for BE-AT.TV – the worlds premiere electronic dance music streaming website. ROLES INCLUDE: • Creating and developing content initiatives • Exploring and implementing social media strategy • Negotiating production logistics • Brand strategy • Launching a new sustainable digital 24/7 channel • Supervising and managing shoots locally (London) and internationally • Creating streamlined production solutions for enhanced programming

2014

Consultant Executive Producer & Digital Content Strategist

Nonsense London

Mar 2014 - May 2014
  • The creation and execution of viral videos for a Bacardi whiskey “ William Lawsons”. The concept was to recreate an actual football game almost “live” and to place the new clips on YouTube minutes after the action occurred. There was a ten minute turnaround from the action taking place on the field, to being recreated and placed back onto the internet. The highlights reel is available at https://www.youtube.com/watch?v=cMF8lvVpxSA ROLES INCLUDE: • Streamlining the production process to ensure quick turn around • Managing a crew of 75 people • Working with the Creative Directors and Bacardi to ensure their vision was created • Applying technical solutions for potential problems • Overseeing the workflow from concept to completion meeting all deadlines and budgets

2014

Executive Producer

World Television Microsoft

Feb 2014 - Apr 2014
  • Creating bespoke video content and strategy for Microsoft Qatar.

2013

Executive Producer

MTV

Feb 2013 - Aug 2013
  • Supervising, creating and developing content across all MTV platforms. Executive Producer Credits Include: MTV News, Mastered by Molly (Hosted by Molly Meldrum), Hoff Yearly Report (Hosted by David Hasselhoff) and MTV Buzz Supervising the entire Australian and New Zealand slate of productions from development to completion for MTV’s three television channels as well as MTV.com.au, MTV.co.nz, Facebook and Twitter. ROLES INCLUDE: • Managing the creation of all local content from concept to completion • Developing and strategising social media strategies • Executing new projects and programming ideas • Managing the entire MTV production arm • Exploring commercial opportunities and partnerships for MTV local content • Ensuring all content reflected the esteemed MTV brand • Strategic and creative development. Artist interviews include JJ Abrams, Chris Pine, Zachary Quinto,Brad Pitt, Sandra Bullock, Kelly Osbourne, Jared Leto, Will I Am, Baz Luhrmann, Tobey Maguire, Carey Mulligan, Fall Out Boy, MKTO, OffSpring, Bloc Party, Lawson, The Janoskians, Guy Pearce, Xavier Samuels, Olly Murs, Tenacious D, The Wanted, Sandra Bullock Commercial content creation clients include Disney Pictures, Hamilton Island, Wrigleys

Education

2009

Film and Digital Imaging

University of Sydney

Feb 2008 - Dec 2009

    2003

    TV Producing

    Australian Film Television Radio School

    Jan 2002 - Mar 2003