About me

Danielle O'Brien (b. 1998) is a Publishing Executive for Hera based in London, with experience as an Editorial Assistant at Penguin Random House. She was previously a journalist, writing for both national and international publications and women's magazines across the world since the age of 18. She has worked with the New York Post, Fabulous magazine, Manchester Evening News, and Cosmopolitan UK. Her interests are lifestyle, pop culture, books, and social media. She has a track record for creating viral content and improving online engagement with publications she has worked for. She is currently working on a novel alongside her professional writing.

QuestionsProjectsExperienceTeam

Projects

• Meet Jovan Hill: The college drop out making £5K a month from his tweetsJovan Hill, 25, currently living in LA, has an army of 110K followers on Twitter. He has been branded an online beggar for asking his fans for rent money - in this interview, I share the exclusive story with the British press behind a small social media mastermind.
• Children with dementia - living with the illness in youthA mum reveals the agony her family are put through as her six-year-old daughter is suffering from a rare form of childhood dementia.
• ASMR artist - viral story about a YouTuber using her talent to pay uni feesI interviewed Sophie Michelle, an ASMR artist, about how she made a living from whispering on YouTube.

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Work history

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JournalistPress Association
Oct 2018London, United KingdomFull Time
Sourcing, interviewing, writing and pitching real-life stories to print publications and broadcast in the UK, Europe, USA and Australia. This role included promoting stories on social media and assisting in setting up PA Real-Life on more platforms.
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Copy/Social Media editorRebel Femme C
Aug 2018 - Oct 2018United KingdomInternship
Writing articles for online fashion magazine based in Paris, Rebel Femme. The role included editing other writer's copy and planning our online strategy - from flat planning our Tweets and posts over the course of 24 hours and paying close attention to analytics.

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Skills

• Writing
• Video Editing
• SEO
• Social Media
• Analytic Skills
• Editing Copy
• Strategic Branding
• Journalism
• Content and Media Writing
• Marketing

Education

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NCTJ Diploma in JournalismNews Associates
Sep 2017London, United Kingdom

Awards

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Recognition for English Literature awardHarris Sixth Form
An award which recognised my dedication to writing creatively during my A-Level studies.