About me
Lover of storytelling and strategy, I've orchestrated multiple integrated marketing campaigns focusing on brand development and product management in over 10+ years in video games. I've been fortunate to work with owned IP and licensors that range from WWE, Disney, Marvel and Nickelodeon.
Like most things, passions change and they say "Doing what you love is freedom, loving what you do is happiness".
I'm switching focus and following my new passion seeking opportunities to work with brands in film, tech and animation. I'm proficient at managing small and large-scale projects, building and maintaining partner relationships, mining consumer insights and market trends, delivering 360 media executions and an expert communicator able to meet challenging deadlines.
“Do. Or do not. There is no try.” The Empire Strikes Back
Work history
Brand Marketing Manager
London, United KingdomFreelance
Building brand strategy and integrated marketing plans for companies that includes:
* Brand Strategy
* 360 Campaigns
* Inbound Marketing
* Content Creation
* Social Media Strategy
* Market & Consumer Research
* Live Brand Event Management and Strategy
Global Brand Manager
- CanadaFull Time
Spear-headed the development of the global strategy and franchise roadmap for Dawn of War, revitalized branding efforts and created overall marketing materials. Responsible for increasing brand awareness, analysing market and consumer trends and defining positioning and messaging to reassert AAA position after 5yr hiatus. Collaborated with teams to develop strategic communication plans, identify commercial opportunities, oversee media planning, buying and execution, and optimise digital presence to meet company and licensor stakeholder business objectives and goals.
Skills
- Digital Maketing
- Brand Activation
- Brand Strategy
- Media Planning
- Broadcast Media
- Content Strategy
- Paid Media
- Consumer Research
- 360 Campaigns
- 360 Branding
Education
Master
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