About me

Marketing and brand specialist. With over eight years’ experience in PR and marketing, I have the ability to hone a brand's voice and communicate its message to stakeholders, consumers and media, staying abreast of best practices to deliver high quality content.

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Work history

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Marketing ManagerBlueStripe
Feb 2019 - Feb 2021Paris, FranceFull Time
Overseeing all aspects of digital brand strategy and marketing content for student housing agency in Paris. Responsibilities included management of the brand’s seven websites (content and front-end design with basic CSS) and app (content and UX in collaboration with external developers), advertising materials, email campaigns, ancillary product development and marketing, online reviews, internal SOP’s and enforcement of brand guidelines.
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Account ManagerPointman! PR
Sep 2015 - Mar 2017Toronto, CanadaFull Time
Managed client campaigns for boutique Canadian PR agency. Tasks included interviewing clients and generating newsworthy stories, media liaison and pitching in US and Canada, coordinating interviews, developing media strategy for brand launches, compiling press coverage and ROI reports, and supervising junior team members.

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Skills

• Copywriting
• Media Relations
• Social Media
• Brand Strategy
• Email Communications
• Project Management
• Web Content
• Web Design
• Campaign Concept
• Campaign Management

Education

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Bachelor of CommunicationsMassey University
Jan 2010 - Jan 2012Auckland, New Zealand
Public Relations & Journalism