I graduated from Norwich School of Art & Design in 2008, with a BA (Hons) Graphic Design. I have been working within the industry since – mainly cutting my teeth at Brand Storytelling agency Aesop, where I worked for 6 years (from its inception).
I have worked within multiple disciplines in design, from brand identities to packaging, book design to digital tables and more. My approach to all design briefs is creative, ideas-based, and with real attention to detail.
Clients I have worked with vary from artisan food outlets to household name brands, including: British Heart Foundation, HBO Home Entertainment, Pernod Ricard, Shell, Smith & Nephew and Warner Leisure Hotels.
Projects
- Pink Banana StudiosPink Banana are a film and production company that needed a bold brand that would reflect their creativity whilst ensuring they don't neglect more corporate clients. The brand marque consists of a P and a banana, which also subtly creates a B. It's a simple but clever logo, which makes an asset of the company's unusual name. The simple sans serif typeface keeps it professional, while the vibrant colour palette adds energy.
- BHF & Pippa Middleton cookbookThe British Heart Foundation – the single biggest funder of cardiovascular research in the UK – wanted to create a cookbook in collaboration with one of their ambassadors, Pippa Middleton. As well as all recipes being heart-healthy, 100% of the proceeds would go towards life-saving research. The brief was to create an educational and delicious book that would appeal to any audience, with or without a heart condition.
- Ballantine's Tasting ExperienceBallantine's is a blended whisky which is produced solely in Scotland. The brand needed a premium and unforgettable tasting programme that could travel the globe and share their story, particularly in its biggest market, Asia. The result was a fully interactive and immersive experience. Using a custom designed digital table and 360° projections, the Ballantine's brand ambassador guides the guests through history and across Scotland to learn more about the whisky and its creation.
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Work history
Freelance Graphic Designer
London, United KingdomFreelance
Creative Graphic Designer
- Full Time
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Skills
- Typograhphy
- Branding
- Logos
- Packagaing
- Integrated
Education
BA Hons) Graphic Design
- Norwich, United Kingdom