Danijela Simikic


  • LevelJunior
  • LocationBirmingham, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsE-commerce Analyst - Photo Stylist


About me

A creative individual with a Textile Design degree who has over 5 years of retail experience, 2 years at a supervisory level and 8 years of voluntary work experience. This includes working backstage Toronto's fashion week in Canada and Birmingham's international fashion week in the UK. Furthermore, has been an active member of a Serbian dance group for 21 years, in the last 7 years has taken a more active role in teaching and administrative duties. I am looking to start a new career within a new company and am open to relocating in order to pursue this.

Locked Pro Plan feature


  • Dance
  • Drawing
  • Social Meda
  • Events
  • Managing
  • Organising
  • Fashion
  • Styling
  • Photography

Companies I’ve worked with

View all
  • River island

    River island

    • Fashion and Textiles
  • Dentsu Aegis Network

    Dentsu Aegis Network

    • Communications
  • I

    International Fashion Week

    • W

      World Mastercard Fashion Week


      Work history


      Teaching Assistant

      Folk Group Ravna Gora

      Sep 2010
      • Birmingham, United Kingdom
      • Freelance
      • Strengthened leadership skills through teaching and choreographing traditional Serbian dances to groups of children between the ages of 4 to 20. Good organisational skills obtained through lesson and event planning in order to perform in the UK and abroad. Formed relationships with international choreographers and musicians to allow for collaborations and group exchange experiences. Back stage assistant, assisting with wardrobe changes and ensuring transitions between performances are done quickly and on time. Actively research the history and origin of songs and dances to be able to recreate props and costumes for stage performances. These duties include; pattern cutting, sewing, making structural props, sourcing fabrics, stage hair and makeup, sourcing and making accessories.


      Feb 2018 - May 2018
      • Stafford, United Kingdom
      • Full Time
      • A PPC (Pay Per Click) Analyst who is responsible for analysing and assisting the team to manage the digital search strategies for clients. Can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.




      Nov 2015 - Jul 2017
      • Birmingham, United Kingdom
      • Full Time
      • Organised exclusive events in the Topshop Personal Shopping suite alongside Topshop’s senior stylist. These events all led to an increase in profits with takings increasing by approximately £1k to £2.5k in profit each time we held an event. Responsible for tracking and recording targets/profits/losses. Successfully developed and implemented a shop floor reorganisation plan, which helped to increase concession profits. Selected and featured on HouseofCB’s social media platforms for working ‘above and beyond’ to engage and increase interest in the brand and heightened footfall in store. Built strong relationships with the stores’ management team, helping to build moral and better working between the staff in both departments. This allowed more freedom for merchandising and collaboration with Topshop. Supervised part time staff and deputised for the manager, assisting in managerial responsibilities. Obtained good customer service skills through interacting and building relationships with customers and providing help and advice to junior members of the team when dealing with any complaints or difficult customers. Responsible for reconciliation at the end of each day including checking that the tills balance at the end of the day, sending weekly reports to head office, managing the stock room and stock levels daily, and processing delivery and transfers. Took a keen interest in merchandising by researching trends and observing customer shopping behaviour to ensure the right stock was selected for the concession. Best sellers replaced slow selling stock and were strategically placed on the shop floor, giving our brand maximum exposure. This in turn boosted the revenue for the concession as I also met customer demands.


      Mar 2015 - Mar 2015
      • Toronto, Canada
      • Internship
      • Assisted designers in garment preparation ready for the runway. This included steaming garments, styling final looks and working closely with designers to ensure they had everything they needed. Developed organisational and time management skills through ensuring that the models were dressed correctly, the running order for the show was in order and the models were at their designated shows on time. Gained experience with working in a large and culturally diverse team whilst adapting to Canadian life.


      Backstage Assistant

      International Fashion Week

      Feb 2013 - Mar 2014
      • Birmingham, United Kingdom
      • Internship
      • Gained first hand experience as a dresser/runner/stylist for two consecutive years. During the second year, took on more responsibility including the role of Model-Coordinator. Developed problem solving skills when having to deal with models not showing up and having to source replacements.


      Sales Assistant

      River island

      Nov 2012 - Oct 2015
      • Birmingham, United Kingdom
      • Full Time
      • Developed problem solving skills when stepping forward to resolve customer related issues. Improved time management skills through prioritising tasks such as, managing the fitting room whilst attending to store orders. Set up the stores Instagram account outside of working hours. Gained 600 followers in two months before leaving the company. Comfortable in being involved with high profile networking and TV coverage as briefly experienced during the Channel4 documentary filmed in store with Henry Holland.


      Work Experience

      River island

      Feb 2011 - Feb 2011
      • London, United Kingdom
      • Internship
      • A four week placement in London covering five areas of the business; garment technician, design, web design, photography and fabric sourcing. Developed foundation skills in still shot photography, web design and editing. Furthermore, took inspiration from high end runway shows and translated that into my own designs for the accessory department. Shadowed employees to see how quality control was carried out on garment fit models and to see the relationship between different teams working together to ensure products were fit for sale.



      Apr 2014 - Jul 2014
      • London, United Kingdom
      • Completed a six class course in fashion styling. Styled four photo shoots to a professional level with an industry standard team. These photo shoots were advertorial, street style editorial, menswear and personal styling.


      Sep 2012 - Jun 2009
      • West Bromwich, United Kingdom
      • 3 A-levels obtained in Art and Design (A), Health and Social Care (B), Product Design (C).


      BA (Hons) Textile Design

      Birmingham City University

      Sep 2010 - Jun 2012
      • Birmingham, United Kingdom
      • Studied embroidery, constructed textiles and print, specialising in Constructed textiles in third year. Practical experience of presentation to large groups, group work and group leadership. Attended the Premier Vision Trade Show in Paris, in February 2010 and volunteered at Toronto Fashion Week in Canada.


      8 G.C.S.E's including Maths, Science and English

      Menzies High School

      Sep 2002 - Jun 2007
      • West Bromwich, United Kingdom
      • 8 GCSE’s including Mathematics (C), English (C), Textile Technology (A).



      Trend Awareness Award

      Global Colour

      • Completion of a project set by Global colour in 2012.