Danny Crutchley

Creative Lead

Mid Level
London, United Kingdom
Locked Pro Plan feature


  • Creative Lead
  • Creative Lead

About me

As a fine art graduate, I have gained a distinctive voice as a creative who loves to influence and inspire progression. Experienced at managing workflows from ideation through to pitching and sign-off, I have mastered the ability to effectively interpret creative commercial strategy. My strengths in evaluating and shaping progression are driven by an unrivalled resourcefulness to challenge brands to think and act differently. As a passionate artist, design lover and ideation and pitching enthusiast, I am always seeking the next adventure with ambitiously creative people who will appreciate my distinguished sense of humour and poor taste in music.

Locked Pro Plan feature


  • Advertising
  • Events
  • Visual Arts
  • Print Design
  • Art Direction
  • Design
  • Excel
  • Illustrator
  • Indesign
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • Keynote

People I’ve worked with

Companies I’ve worked with

  • Native Design

    Native Design

    • Design
  • Bauer Media

    Bauer Media

    • Advertising

Work history


New Business Strategist

Native Design

Jan 2017
  • London, United Kingdom
  • Full Time
  • Working alongside the Chief Client Officer, I will liaise with both ID and UI teams on a variety of projects to develop and prepare a creative prospectus for growth within the business. Further to this, as a New Business Strategist, I am involved in all stages of each project, including research and insight, ideation development and producing pitch documents to help win business.


Creative Pitch Director

Bauer Media

Aug 2015 - Dec 2016
  • London, United Kingdom
  • Full Time
  • I am responsible for managing the assessment of creative briefs, the development of ideas and the designing of new business proposals, utilising all of the channels available through the Bauer network. Combined responsibilities include project management, design, copywriting and account supervisor reporting directly to the Director of Proposal Management. The primary purpose of the role is to ensure that Bauer is seen as a creative and reliable media network that responds quickly and efficiently to the needs of brand owners and their agencies.


Senior Creative Solutions Sales Executive

Bauer Media

Aug 2014 - Aug 2015
  • London, United Kingdom
  • Full Time
  • Tasked with producing innovative creative solutions to generate creative revenue and grow market share from agencies, clients & PRs, via advertorials, sponsorship, print, cross-brand and cross-platform solutions (including digital platforms). Working alongside the Agency Group Director and other Creative Solutions sales and design team members, I am also responsible for delivering the advertorial and sponsorship budget for the year, across my allocated brands- heat, Closer, FHM, Q, Zoo, Mojo, Kerrang! and Empire magazines.


Corporate Account Manager

Reward Gateway

Mar 2013 - Jul 2014
  • London, United Kingdom
  • Full Time
  • Involved in Information Technology and Services; effectively managing a portfolio of corporate clients and servicing their needs. Successfully launch and devise communication plans for each client including interrogation of workplace and effective marketing strategy for engagement. Client-facing role with quarterly meetings focussing on enabling the client to communicate our benefits to their workforce, this role requires constant dialogue between a variety of workforces, industries and evaluation of creative communication tools



Foundation Degree

Whitecliffe College of Arts and Design

Jan 2008 - Dec 2009
  • Auckland, New Zealand