About me

A fast-learning, highly adaptable digital marketer skilled in CRM, organic & paid social media, digital advertising, content creation and copywriting, with major label, agency and start-up experience. My lifelong passion for music drives me to further a digital marketing career within the industry, helping to build lasting connections between artists and their fans through digital media.

QuestionsProjectsExperienceTeam

Work history

Junior CRM ManagerSony Music UK
Sep 2017London, United KingdomFull Time
♣ Building & managing email marketing campaigns for artists on all labels through Salesforce Marketing Cloud & Analytics, including Columbia, RCA, Syco, Insanity, Relentless, Black Butter, Ministry of Sound, Sony CMG, Music For Nations & NOW Music ♣ Growing artist subscriber lists through designing and executing all fan engagement touchpoints capturing personal data, including mailing list signup forms, competitions, Spotify & Apple Music pre-save, playlist and artist follow mechanics, fan geo-maps, fan-generated content walls, hashtag galleries etc., using a variety of proprietary and third party tools ♣ Leading implementation of Google Analytics on artists’ official stores and creating automated dashboard reports to track and optimize sales from digital marketing channels, liaising with Google and SME UK’s merch company contacts (a company first) ♣ Collaborating closely with label digital teams and appointed agencies to create integrated digital campaign strategies ♣ Designing digital assets for artists’ CRM campaigns, and Sony Music UK’s corporate social channels ♣ Assisting with the management and reporting of Sony Music UK’s Instagram, Twitter and Facebook channels and website ♣ Delivering e-commerce campaigns to drive album sales on artists’ official stores, with the Business Development department ♣ Analysing fans’ social & streaming data, demographics and streaming crossover through Appreciation Engine ♣ Promoted after interning on the CRM team as part of SME UK’s highly competitive industry scheme
Digital Media Account ExecutiveFour Communications Group Ltd
Sep 2016 - Sep 2017London, United KingdomFull Time
♣ Managed digital marketing campaigns for travel, fashion, beauty, e-commerce, events, property, finance and government clients in an agency, specialising in search engine and social media advertising (Google Search & Display, YouTube, Gmail, Facebook, Instagram, Twitter, Snapchat, LinkedIn and VK). Notable clients included Estée Lauder Companies, Nickelodeon International, Dubai World Trade Centre and Knight Frank. ♣ Tracked and analysed conversion performance through channel pixels, Google Analytics and Google Tag Manager, continually optimising campaigns on-the-fly and making recommendations for future campaigns in reports ♣ Pitched for new business regularly, devising campaign strategies and building close relationships with clients to hit targets ♣ Designed image and video assets and wrote all ad copy for all advertising channels ♣ Advised clients on digital trends and executed newer, innovative ad formats when introduced ♣ Collaborated with the agency’s Media Planning, PR, Digital Creative and SEO teams to ensure fully integrated campaigns

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Skills

• CRM
• Social Media
• Digital Advertising
• Design
• Copywriting
• Content Creation
• Marketing Analytics
• Paid Search
• Social Media Advertising
• Ecommerce

Education

LawKing's College London
Sep 2013 - Jul 2016London, United Kingdom
Bachelor of Laws, First Class Honours Academic awards included: ♣ Dickson Poon Undergraduate Law Full Scholarship ♣ Bindmans LLP Prize for Anti-Discrimination Law Activities included: ♣ Radio Presenter – Radio Society & Rock and Metal Society ♣ Musician – The King’s Record (university record label), DJ Society & Ukulele Society, King’s Chorus ♣ Media Officer – Amnesty International
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International BaccalaureateKing George V Hong Kong
Sep 2006 - Jul 2013Hong Kong
International Baccalaureate Diploma, 42 points GCSEs, 9x A*

Awards

Bindmans LLP Prize for Anti-Discrimination LawKing's College London
Bindmans LLP Prize for Anti-Discrimination Law - awarded for achieving the highest grade in Anti-Discrimination Law in the year group
Dickson Poon Undergraduate Law Full ScholarshipKing's College London
Dickson Poon Undergraduate Law Full Scholarship