Daphne Tan
Available

Daphne Tan

Creative Operations ManagerVancouver, Canada
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Daphne Tan
Available

Daphne Tan

Creative Operations ManagerVancouver, Canada
About me
Hello! My experience spans from working as a Digital Project Manager in large advertising agencies to working client-side in the Digital Marketing Team at the Sydney Opera House. I have spent my last year in London working at Wonderbly (previously Lost My Name) as Creative Studio Manager and then as Delivery Manager. Some of my achievements include: - Successfully implemented a new creative workflow system at Wonderbly, increasing the overall output of the team's capacity to further support the launch of 4 new additional products in the year. - Initiated and project managed the launch of the new search functionality on the Sydney Opera House website which substantially reduced the number of complaints received and increased conversion rate from 4.83% to 5.2%. - Established and developed SLA timelines, design templates and costs estimate for all Audi BAU retail work at Holler Sydney to streamline the briefing and delivery process as well as improving transparency and relationship with the client. Working at both agency and client side has given me a good all round insight on managing and communicating with different stakeholders. I am a people person and enjoy working collaboratively with like-minded, inspiring people to further help me grow and develop.
Projects credited in
  • Kingdom of You – product video
    Kingdom of You – product videoKingdom of You is a lavishly personalised story, bursting with your child’s favourite things. Just enter their name and decide what to fill their kingdom with.
  • All About Women
    All About WomenCreative Direction: Vanessa Tamblyn Photography: Kate Disher-Quill Created at Sydney Opera House, 2014
  • Festival of Dangerous Ideas
    Festival of Dangerous IdeasCreative Direction: Vanessa Tamblyn Created at Sydney Opera House, 2010 — 2014
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Work history
    Wonderbly logo
    Wonderbly logo
    Studio ManagerWonderbly
     - London, United KingdomFull Time
    — Successfully implemented a new workflow system for the team and business, increasing the overall team's capacity by 400% allowing the team to support the launch of an additional 4 new products in the year. — Project managed the delivery of all creative assets for all new product launch and launch of new rebrand (previously Lost My Name). — Increased transparency of workflow and improved working relationships between the Design team and rest of the business, with the introduction of a dedicated Trello board and a weekly WIP. — Attended external ‘meetups’ and events to engage with freelance creative resulting in an increase of reliable contacts for our company roster.
    S
    S
    Studio ManagerSydney Opera House
     - Sydney, AustraliaFreelance
    — Initiated the scoping and trial of a new workflow management tool, Workfront, to bring together the 5 different teams in Marketing to streamline and help with prioritisation of work. — Ensured that the high volume of creative campaigns moves smoothly through the team with thorough brief interrogation, effective resource scheduling and governance of process. — Worked with the Creative Director and Head of Marketing to create a brand guideline deck with clear requirements for all channels, thus empowering the marketing and design team to ensure that consistent ‘on-brand’ work was produced and in turn, reducing time spent on feedback loop by 30%.
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Skills
  • Project Management
  • Budget
  • Creative Resourcing
  • Planning
  • CMS Experience
  • Websites
  • Apps
  • Banner Advertising
  • Branding
  • Advertising Communications
Education
    U
    U
    Bachelor of Commerce (Marketing and Management)University of Sydney
     - Sydney, Australia