Darbi Donaldson

Digital Manager

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  • LocationUnited Kingdom

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Music
  • Websites
  • Account Manager
  • Account Management
  • Design
  • Creative
  • Marketing
  • Project Management
  • Social Media Marketing
  • Communications
  • Photoshop

Work history

Currently

Digital Manager

One Little Indian Records

Jan 2014
  • ? Developed and managed online campaigns and accounts for the record label and the label’s artists, effectively driving brand awareness, engagement and traffic to social media accounts and platforms. ? Achieved a strong, visible social media presence and developed concepts with viral potential. Continuously monitored online presence and ensured the success of campaigns and content for the label and artists. ? Implemented new strategies to build audiences and increase social reach, as well as developed analytics informed content initiatives using Bit.ly, Facebook Insights and GA statistics into audience behaviors. ? Designed and created various digital art content for print and online distribution. ? Planned and oversaw all online external communications through public news posts and artist mailing lists and newsletters. ? Bottom up re-design of One Little Indian’s online store accompanied with the implementation of an online digital download store.

Education

2013

Communication and Media Studies

Institute of Education, University of London

Jul 2012 - Aug 2013

    2012

    Communication, Digital Arts Media and Sociology

    University of Texas

    Jul 2008 - Apr 2012
    • Bachelor of Arts

    Awards

    2012

    Masters Dissertation

    Higher Education

    • #Music: How Social Media is Revolutionizing the Music Industry