Darbi Donaldson

Digital Manager

  • LocationUnited Kingdom



  • Advertising
  • Digital Media
  • Marketing PR
  • Music
  • Websites
  • Account Manager
  • Account Management
  • Design
  • Creative
  • Marketing
  • Project Management
  • Social Media Marketing
  • Communications
  • Photoshop

Work history


Digital Manager

One Little Indian Records

Jan 2014
  • ? Developed and managed online campaigns and accounts for the record label and the label’s artists, effectively driving brand awareness, engagement and traffic to social media accounts and platforms. ? Achieved a strong, visible social media presence and developed concepts with viral potential. Continuously monitored online presence and ensured the success of campaigns and content for the label and artists. ? Implemented new strategies to build audiences and increase social reach, as well as developed analytics informed content initiatives using Bit.ly, Facebook Insights and GA statistics into audience behaviors. ? Designed and created various digital art content for print and online distribution. ? Planned and oversaw all online external communications through public news posts and artist mailing lists and newsletters. ? Bottom up re-design of One Little Indian’s online store accompanied with the implementation of an online digital download store.



Communication and Media Studies

Institute of Education, University of London

Jul 2012 - Aug 2013


    Communication, Digital Arts Media and Sociology

    University of Texas

    Jul 2008 - Apr 2012
    • Bachelor of Arts



    Masters Dissertation

    Higher Education

    • #Music: How Social Media is Revolutionizing the Music Industry