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? Developed and managed online campaigns and accounts for the record label and the label’s artists, effectively driving brand awareness, engagement and traffic to social media accounts and platforms. ? Achieved a strong, visible social media presence and developed concepts with viral potential. Continuously monitored online presence and ensured the success of campaigns and content for the label and artists. ? Implemented new strategies to build audiences and increase social reach, as well as developed analytics informed content initiatives using Bit.ly, Facebook Insights and GA statistics into audience behaviors. ? Designed and created various digital art content for print and online distribution. ? Planned and oversaw all online external communications through public news posts and artist mailing lists and newsletters. ? Bottom up re-design of One Little Indian’s online store accompanied with the implementation of an online digital download store.
Bachelor of Arts
#Music: How Social Media is Revolutionizing the Music Industry