Work history
Digital Manager
? Developed and managed online campaigns and accounts for the record label and the label’s artists, effectively driving brand awareness, engagement and traffic to social media accounts and platforms.
? Achieved a strong, visible social media presence and developed concepts with viral potential. Continuously monitored online presence and ensured the success of campaigns and content for the label and artists.
? Implemented new strategies to build audiences and increase social reach, as well as developed analytics informed content initiatives using Bit.ly, Facebook Insights and GA statistics into audience behaviors.
? Designed and created various digital art content for print and online distribution.
? Planned and oversaw all online external communications through public news posts and artist mailing lists and newsletters.
? Bottom up re-design of One Little Indian’s online store accompanied with the implementation of an online digital download store.
Skills
- Advertising
- Digital Media
- Marketing PR
- Music
- Websites
- Account Manager
- Account Management
- Design
- Creative
- Marketing
- Project Management
- Social Media Marketing
- Communications
- Photoshop
Education
Communication and Media Studies
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Communication, Digital Arts Media and Sociology
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Bachelor of Arts
Awards
Masters Dissertation
#Music: How Social Media is Revolutionizing the Music Industry