Work history
Senior Copywriter
• Writing, editing, posting and proofing content/copy; supervising freelance writers
• Communicating with internal team leads and external resources to coordinate concept, copy, interface, graphic
design and navigational structure of projects
• Working with the team to develop digital media experiences that exceed client goals
• Actively seeking out and helping define new creative possibilities for client engagements
• Developing compelling creative within interactive communications ranging from websites to online media
• Serving as team lead in communicating and presenting copy to internal teams and clients
Technical Account Manager
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Managed the email campaigns for a division of the world's largest beauty conglomerate.
• Developed QA process and coordinated production of email campaigns and deployed them using ExactTarget
• Consulted and assisted client and internal account teams with knowledge of platform capabilities and benefits to desired marketing programs
• Understood the client brand and strategic direction (overall, online, email, mobile, etc.) to accurately integrate into tactical deliverables
• Applied email best practices to help guide client plus creative and production resources
I managed the email campaigns for a division of the world's largest beauty conglomerate.
• Developed QA process and coordinated production of email campaigns and deployed them using ExactTarget
• Consulted and assisted client and internal account teams with knowledge of platform capabilities and benefits to desired marketing programs
• Understood the client brand and strategic direction (overall, online, email, mobile, etc.) to accurately integrate into tactical deliverables
• Applied email best practices to help guide client plus creative and production resources
+ Show more
Skills
- Advertising
- Copywriting
- Blogs
- SEO
- Wordpress
- Web Content
- Public Relations
- Social Media
- Basic Html
- Direct Mail
- Catalogs
- Banner ADS
- Brand Building
- Email Campaign
- Communications Audits
Awards
Philadelphia Direct Marketing Association Benny Award
Website for The Culinary Institute of Montgomery County Community College
http://www.mc3.edu/culinary/