Darcy Grabenstein

Senior copywriter

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  • LocationBurlington, United States

Skills

 

  • Advertising
  • Copywriting
  • Blogs
  • SEO
  • Wordpress
  • Web Content
  • Public Relations
  • Social Media
  • Basic Html
  • Direct Mail
  • Catalogs
  • Banner ADS
  • Brand Building
  • Email Campaign
  • Communications Audits

Work history

Currently

Senior Copywriter

Annodyne

Jul 2014
  • • Writing, editing, posting and proofing content/copy; supervising freelance writers • Communicating with internal team leads and external resources to coordinate concept, copy, interface, graphic design and navigational structure of projects • Working with the team to develop digital media experiences that exceed client goals • Actively seeking out and helping define new creative possibilities for client engagements • Developing compelling creative within interactive communications ranging from websites to online media • Serving as team lead in communicating and presenting copy to internal teams and clients

2015

Technical Account Manager

The Agency at Harte Hanks

Jun 2012 - May 2015
  • Managed the email campaigns for a division of the world's largest beauty conglomerate. • Developed QA process and coordinated production of email campaigns and deployed them using ExactTarget • Consulted and assisted client and internal account teams with knowledge of platform capabilities and benefits to desired marketing programs • Understood the client brand and strategic direction (overall, online, email, mobile, etc.) to accurately integrate into tactical deliverables • Applied email best practices to help guide client plus creative and production resources I managed the email campaigns for a division of the world's largest beauty conglomerate. • Developed QA process and coordinated production of email campaigns and deployed them using ExactTarget • Consulted and assisted client and internal account teams with knowledge of platform capabilities and benefits to desired marketing programs • Understood the client brand and strategic direction (overall, online, email, mobile, etc.) to accurately integrate into tactical deliverables • Applied email best practices to help guide client plus creative and production resources

2012

Senior Copywriter

Lenox Corp

Sep 2000 - Jun 2012
  • SENIOR COPYWRITER / E-commerce, LENOX, Bristol, PA (October ’00-July 2012) • Wrote and managed Lenox.com email campaigns, encouraging subject line/creative testing and list segmentation; click-throughs, conversion rates and AOV steadily increased each year; facilitated email certification process • Was responsible for all SEO content on Lenox.com, plus banner ads and consulted on social media • Wrote and managed the Lenox blog to engage the customer and boost SEO with content and back-links • Created copy style sheet to ensure consistency across web and print • Hired and supervised freelance copywriters and web designers • Reached out to bloggers for product reviews and giveaways; one item I promoted at holiday time sold out as a result • Lenox.com was named among the Interactive 500 and received numerous awards: Bizrate.com excellence, Silver Multichannel Merchant web channel, Standard of Excellence Web, Golden Web and a VeriSign Consumer Safe Award. COPYWRITER/Creative Services Department (March ’98-October ’00) • Wrote direct-mail kits, FSIs, catalog copy • Supervised one proofreader/writer

Awards

2015

Philadelphia Direct Marketing Association Benny Award

  • Website for The Culinary Institute of Montgomery County Community College http://www.mc3.edu/culinary/