Daria Malovichko
Available

Daria Malovichko

Art Director at Spatio.StudioWarsaw, Poland
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Daria Malovichko
Available

Daria Malovichko

Art Director at Spatio.StudioWarsaw, Poland
About me
Hello! My name is Daria and I work with brands. I like to speak in simple language about simple things. And I love making authentic products. Because sincerity is the way to win hearts. For the last three years, I have been running a design studio and collaborating with brands that have something similar in the core. They want to express their attitude and values to the world through design, aiming to attract like-minded people. Design is the art of capturing attention. Brand design is a way to communicate with people and make them fall in love with your brand. I'll help you build a brand strategy that evokes empathy. What do I do for brands? - Brand identity and strategy (personality + tone of voice + unique selling proposition + competitor analysis + drawing up a target audience) - Visual identity (logo design + color palette + typography + illustrations + imagery + brand pattern + brand guidelines) - Packaging and print design - Social media design (templates, social media guidelines, targeting advertising, etc.) - Web design (small landing pages and large e-commerce sites) Better Business, Better World. Wanna do it together? Just say "Hi" and let's dive into your project! 📩 hello@spatio.studio
Projects
  • Logo design for coffeeshop chain
    Logo design for coffeeshop chainThe project is an essential component of our work on the design system and brand identity for Inheal, a company that specializes in natural CBD products. During our collaboration with the brand creators, we decided to create Habitas, a sub brand that unifies several products under one philosophy. The creators of the brand also decided to open a chain of shops in Oregon, Los Angeles, and New York. Our task was to develop a logo and visual identity for the coffeeshops that would complement the ove
  • Reiform Brand Identity
    Reiform Brand IdentityReiform is a Norwegian company that provides fitness equipment for home workouts. The brand was launched to help people stay fit during the lockdown. It aims to offer a quick and easy solution through its intuitive website, dozens of filters, and fast delivery. The client was looking for design that match traditional Scandinavian heritage. In spite of this the feeling around the whole project had to be light, energetic and very simple. Like orange juice. We decided to combine the classic princ
Work history
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    Art DirectorSpatio Studio
    Warsaw, PolandPart Time
    - Collaborated with 20 clients globally, across a variety of industries from Continental Europe, USA, Middle East, Polynesia, East Asia. - Managed web design team and led the development of e-commerce websites. - Conducted 1 on 1 meetings and presented solutions to clients. - Conducted competitor analysis and market research to shape design decisions. - Created brand identities, brand guidelines, social media guidelines and design systems. - Designed and prepared packaging layouts and printed matter for print (prepress). - Managed clients' visual content for social media (photo editing, template creation, video editing).
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    Brand designer, team leadInHeal
     - Los Angeles, United StatesPart Time
    - Led and managed a design team consisting of a graphic designer and UI/UX designer, delegating tasks, and providing feedbacks. - Organized regular brainstorming sessions and 1 on 1 meetings with marketing team and brand founder. - Created comprehensive brand guideline and brand strategy for Inheal and CBD products sub brands. - Designed 5 unique product packaging designs and prepared them for print. - Designed documentation and printed matter, including business cards, postcards, letterheads, and product guides. - Developed a visual identity for participation in an Expo, resulting in high increases in customer engagement and sales. - Devised a social media strategy and managed content creation process. - Led creation of e-commerce B2C website, applying a user-centric design approach and responsive design principles. - Directed the creation of a B2B website for the brand's partners.
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Skills
  • Team Leadership
  • Market Research
  • Design Guidelines
  • Competitive Analysis
  • Brand Identity
  • Brand Guidelines
  • Visual Identity
  • Web Design
  • Social Media Marketing
  • Project Management
Education
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    K
    BachelorKyiv-Mohyla Academy
     - Kyiv, Ukraine
    Bachelor of Philosophy and Religious Studies
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