About me
I'm a one-stop shop for content, copy and engagement with over 20 years’ experience in finance, B2C and B2B services and sports. I have spent recent years in financial services as a specialist content copy champion, producer and creator across several channels for internal and external communications. Author of "London's Cemeteries". BBC "Pointless" winner. Confident on camera.
Work history
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Principal, Content EditorUK Finance
- London, United KingdomFull Time
Editorial, copywriting and internal communications lead.
Key achievements:
owned, wrote and produced the weekly company-wide newsletter to 200+ staff
wrote and edited regular quarterly communications to over 300 member organisations
managed the comms and presentation of its first Colleague Awards in June 2023
edited marketing content and developing a consistent brand and house style guide
wrote and edited copy for major external industry reports such as biannual Fraud Report
filmed and edited videos of senior colleagues for internal/external use
provided copy for the chief executive’s messaging (newsletters, speeches, social posts).
launched and developed the company-wide intranet: average 33,000 views a month, up 12.6% in 2022, circulation around site up from 19% to 28% of all views.
managed the UK Finance website blog publication process and website CMS: 23% rise in blog post views in 2022, over 100 blogs published from UK Finance membership
successfully led internal communications and employee engagement through Covid-19 lockdown in 2020-21, the start of hybrid working, and an office refit in January 2023
project managed monthly Town Hall meetings and weekly colleague briefings
line managed social media manager and content and marketing apprentices
oversaw the in-house social media team; building LinkedIn to 3.5% engagement rate
implemented communications plan for the July 2023 launch of a new MRM project
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Freelance writer/producerTelegraph Media Group
- London, United KingdomFreelance
Regular topical and SEO-driven consumer finance commissions for Telegraph Financial Solutions section; cards, insurance, energy, equity release, mortgages, pensions, investing.
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Skills
- Internal Communications
- Employee Engagement
- Copywriting
- Content Management
- Social Media Management
- Content Marketing
- Stakeholder Engagement
- Financial Services
- Communications Planning
- Online Content
Education
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Graduate DiplomaBirmingham City University
- Birmingham, United Kingdom
Degree-equivalent vocational part-study, part-work all-round media studies diploma.